Videocon and Microsoft launched World's first Windows 10 Powered TV

Consumer electronics giant Videocon in collaboration with Microsoft has launched world's first Windows 10 powered TV.

Consumer electronics giant Videocon in collaboration with Microsoft has launched world’s first Windows 10 powered TV. With this launch, Videocon has brought in a new era of television and the new LED TV powered by Windows 10 will exude both features of a TV as well as a PC.
One touch PC, one touch TV amalgamates information and entertainment world for the users to provide flexibility and ease of use. Equipped with Microsoft Office, the TV enables you to create and edit documents or presentations. The Windows 10 powered TV lets you move quickly from browsing to typing notes directly on web pages, and sharing them with others. Equipped with Windows Store, the PC opens the gateway to great built-in apps to access your favorite apps, games, music, movies etc.
Announcing the launch, Mr. Akshay Dhoot, Head of Technology and Innovation, Videocon said, “We are extremely thrilled to announce the launch of world’s first Windows 10 powered TV. In these changing times, we realized the needs of our consumers of having easy access to technology at their convenience and therefore we designed world’s first hybrid TV cum PC. With this TV, students can now easily create & share school assignments, home makers can curate and share recipes with the world, and professionals can work outside of their offices. This is one product that every member of the family can use regardless of their age.”
He further added, “We would like to thank Microsoft for collaborating with us in our endeavor to equip each and every household with a Computer. With this revolutionary offering we hope to bridge the gap and contribute to Government’s Digital India program. We are positive that the launch will redefine the way content is created and consumed.”
Speaking on the launch, Mr. Vineet Durani, Director-Windows Business Group, Microsoft said “We are delighted to partner with Videocon for the launch of this first of its kind TV which can be converted to a full Windows 10 PC. Windows 10 has received an overwhelming response from customers which is evident from our milestone achievement of 110+ million downloads globally and now with this innovative product, we intend to extend the great Windows 10 experience to more and more users. At Microsoft, it is our constant endeavor to help our partners enter newer categories and create innovative products in order to offer our customers the best user experience at affordable price points.”
The device can be seamlessly tuned into the TV mode to access various television channels. The 98cm variant comes with a Full HD display that produces clearer and crisper pictures for a dazzling TV viewing experience. Videocon’s new range also has an in-built Wi-Fi function that automatically connects with the available networks for smooth internet accessibility.
Comprising of 2 models in different screen sizes between 81cm and 98cm, Videocon Windows 10 powered TV will be available PAN India by November. Videocon will also be coming up with a special 360° advertising campaign that would be spread across all major media to build top of mind recall. Videocon aims to increase the depth of PC penetration in the county.

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