Brooks Brothers expand retail presence, unveils store at Noida

Christened as 'Red Fleece by Brooks Brothers' the 2,000 sq ft store at DLF Mall of India, Noida offers both classic and contemporary menswear wardrobe solutions.
Red Fleece by Brooks Brothers

Amidst the unending saga of brick vs click and the speculations of the fading physical retail, American clothing brand Brooks Brothers has launched yet another store at Noida, thus marking brand’s successful stint of three good years in the country.

Christened as ‘Red Fleece by Brooks Brothers’ the 2,000 sq ft store at DLF Mall of India, Noida offers both classic and contemporary menswear wardrobe solutions.

Red Fleece by Brooks Brothers, a youthful take on the classic Brooks Brothers style, is rooted in tradition.

Anand Nair, Business Head, Brooks Brothers India, said, “As America's oldest retailer, Brooks Brothers has long been a fashion innovator. We are excited to bring Red Fleece by Brooks Brothers to Noida.”

"The Indian customer loves colour and should find an immediate connect with Red Fleece's playful spirit, inherent in its bright hues. With more work places endorsing smart casuals as the dress code, the launch of this store is well timed," he added.

With the opening of the new store, the brand has expanded its retail footprint to 10 stores in the country, with seven mainline Brooks Brothers stores and three Red Fleece by Brooks Brothers stores.

Established in New York City in 1818, Brooks Brothers offered ready-to-wear clothing and has continued throughout history with product introductions including the non-iron shirt and the original button-down collar.

Over the years, Brooks Brothers has dressed 39 US Presidents including Abraham Lincoln, John F. Kennedy, Bill Clinton and Barack Obama.

In India, Brooks Brothers has a joint venture with Reliance Brands, a part of Reliance Industries and was one of the first companies to get the foreign direct invest FDI approval in October 2012.

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