CaratLane launches its second store in Hyderabad at Forum Sujana Mall

Online jewellery retailer CaratLane.com launched its second brick and mortar store in Hyderabad at Forum Sujana Mall.
CaratLane launches its second store in Hyderabad

New Delhi Online jewellery retailer CaratLane.com launched its second brick and mortar store in Hyderabad at Forum Sujana Mall.

The hi-tech store will exhibit solitaire, diamond jewellery and CaratLane's signature collections of precious jewellery.

This store has been designed to encourage 'browsing', similar to shopping on a website, and is equipped with several touch screens and tablets that showcase CaratLane's collections.

'Given the high-value of the purchase, the 'touch and feel' factor provided here will make it easier for customers to buy solitaires & diamond jewellery online,' says Mithun Sacheti, CEO and Co-founder, CaratLane.

The customer attendants at the store take special care to run through the buying process of diamonds with each customer.

'The offline resence helps in building a stronger personal relationship with consumers by giving a human face to the brand. Consumers trust what they see. The idea of having offline stores was to induce confidence among consumers,' said Calvin John, Vice President - Offline Marketing CaratLane.com.

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