In a new venture, India’s leading bookstore chain, Crossword, has embarked the launch of its very own line of stationery called Yello. Deriving its name from the symbolic color of the parent brand, the premium stationery line has been inspired by intelligent contemporary design and understated style.
As a Crossword brand, YELLO promises to make each product tell a unique story and connect with consumers. Exuding a personality which is intelligent, vibrant and witty without being too loud or flashy, the stationery products are specially designed to radiate an individuality of their own and help users stand apart in the crowd.
Every element has been crafted with close attention to design and detail. Functional and Minimalistic; key features of the stationery line fulfill all the important utilities a stationery brand entails while making a strong style statement.
The stationery products cover a wide range of everyday usage that includes notebooks, diaries, coffee mugs, folders and pen cases among other items. The notebooks are crafted with high-end quality paper and fine stitching while the mugs come with clever messaging and premium packaging. The pen cases fall in the premium range and are fashioned with high-grade leather and classical embossing.
Commenting on the launch of the stationery brand, Mr. Kinjal Shah, CEO, Crossword said “Yello is going to be an extremely powerful brand focusing on the lifestyle stationery and gifting category. The Brand Yello, originates from Crossword’s brand color. In this initiative we have tied up with ‘HYPHEN’ who have created this independent Brand and we are very confident that along with such like-minded people we will be able to position this brand strongly in the minds of the consumer.”
With a pan-nation presence of Crossword, Yello is sure to leverage the advantage and is already on its way to establish itself as one of the top stationery brands of India.