LIVA CONNECT launched to bring unorganised and organised sector across industry under one roof in order to drive per capita viscose fibre consumption in apparel retail.
Having caught the imagination of the designers and top retail brand, LIVA – fabric from the Aditya Birla Group, has embarked upon a larger plan to grow further in the domestic market to 4,000 stores from the prevailing 2,000 stores.
“In Spring Summer 2016, LIVA has presence in over 2000 stores across 140 cities with 7 million garments tagged to the brand and we intend to double the outlets to 4000 stores in the next two season. The growth of the brand is accelerating with each season. With the launch of LIVA CONNECT, a b2b digital platform we aim to give access to the unorganised sector and ensure that we widen and deepen the market at the same time,” Dilip Gaur, MD of Grasim Industries and Business Director pulp and fibre division, Aditya Birla Group said.