Longchamp spreading its wings in India by opening six more stores
Longchamp spreading its wings in India by opening six more stores

India is becoming a hot bed for international brands and over the past few years, many foreign brands have ventured in the country and have already started minting profit. Seeing the potential of the Indian market, another international brand, Longchamp is in the move to add six more stores in the country. The French luxury leather goods brand is chalking its plan to expand its reach in the country with its CEO Jean Cassegrain confirming development.

The brand forayed into the Indian market last month and launched its first store in Delhi. After receiving positive response from the customers, the brand has decided to grow its reach. DOIT Retail Brands has the master franchise rights for Longchamp in India. Longchamp owns more than 300 exclusive stores globally and retails from another 1,500 points of sale and has a workforce of around 3,000.

The brand excels in making high quality and exquisite leather handbags, luggage, shoes, and other fashion accessories. These products are sold globally either through its retail stores such as Selfridges and Bloomingdale's or through its own stores.

Longchamp arrived late in India as the brand was looking for the right partner. Another reason was the difficulty in finding good store locations. It's not easy to find the store locations in luxury because the options are very limited. In future, brand may look at more stores in Mumbai, Chennai or Bengaluru, told Cassegrain. 

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Perpule launches UltraPOS!
Perpule launches UltraPOS!
 

Perpule, an Omni-channel retail-tech company and announced the launch of its next-gen Point of Sale (POS) billing solution called UltraPOS. Perpule’s UltraPOS is a platform independent, form factor independent POS billing system which can enable anytime, anywhere billing. It is a cloud-based SaaS product which eliminates the need of bulky servers and computers in the store. UltraPOS will enable offline stores to reduce billing counter size by up to 40% and help increase sales and revenue through an AI/data-driven approach to dynamic offers, cross-sell and upsell. It is currently being used by retail brands such as Vishal Mega Mart, Big Bazaar, Foodhall and many more.

Perpule UltraPOS can render traditional billing systems obsolete with in-built features such as analytics, inventory and staff management tools. Retailers can update product prices, stocks, offers, etc. consistently across platforms. The cloud-based solution seamlessly operates in online as well as offline modes which is perfect for India where connectivity is still a challenge. This solution also gives omni-channel players a platform to manage order and inventory for both e-commerce as well in-store sales from the store itself. The UltraPOS solution can work with any device such as handhelds, mobile, desktop and tablets. It allows cashiers to scan barcodes, generate receipts and accept payments without any hassle. Retailers can also opt for the accompanying hardware (a handheld device) at no additional cost and a flexible monthly rental fee. Retailers can also opt UltraPOS for their existing infrastructure or try out a combination of both handheld and traditional billing modules.

A major challenge for retailers is the lack of display area and suboptimal customer flow. UltraPOS tackles this by reducing the size of billing counters, allowing for more space to showcase merchandise and increase footfall. Due to the mobile nature of the device, users can save significantly on IT capex, opex and manpower costs. Retailers will be able to get more than 50% reduction in POS technology spend (eg. store server, computer, printer, scanner, EDC/payment, networking, etc) and 95% reduction in paper saved from digital receipts. Perpule also provides value-added services for retailers to increase revenue such as bill payments, recharges and ticket bookings.

 

 

 

 

 

 

Next Story
Also Worth Reading