Swatch, world's renowned Swiss watch maker has opened its first corporate store at Phoenix Marketcity-Kurla in Mumbai. Radhika Apte, the Bollywood actoress inaugurated the store. The newly launched store showcases the latest collections of the brand including- Fall Winter 2016 and Sistem51 Irony.
Radhika Apte was seen flaunting her Swatch Collage watch as she commented, “I have always been a great fan of Swatch and it's a great honour for me to inaugurate its first corporate store. In fact I was given a choice from nearly 100 watches from the latest collection to choose one, which was presented to me today”.
Emerging from its roots as the automatic watch for everyone, the new Sistem51 Irony is for people who value clean, classic design, while the Fall Winter 2016 Collection explores six different themes in contemporary Swatch style. In coming years, Swatch plans to open its mono-brand boutiques in other major cities of India, alongside its shops in the important places of the cities.