USPL backed by Sachin launches its third brand

With this development, company has marked its entry to explore the women's western wear market which is estimated to be a 19,000 crore sector currently.
Universal Sportsbiz Pvt. Ltd.

Universal Sportsbiz Pvt. Ltd., backed by the 'God of Cricket' Sachin Tendulkar, is now looking to aggressively expand its market presence. The company has recent floated its third brand under the name 'Ms.Taken'.

With this development, company has marked its entry to explore the women's western wear market which is estimated to be a 19,000 crore sector currently. Speaking about the venture, Anjana Reddy, CEO, USPL stated that brand is the only homegrown Indian company with significant presence in the multi-billion dollar celebrity fashion lines business. Both Imara and Wrogn have built significant resonance and mind share with company's target customer segments. With Ms.Taken, the brand will cater to young girls and women, targeting the age bracket 20 to 30 and making fashion effortless for them.

USPL had a top line of Rs. 61 crore in the last fiscal. USPL already has men's wear brand Wrogn with Virat Kohli and women's ethnic wear Imara with another Bollywood actress Shraddha Kapoor in its portfolio of brands.

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