With VERO MODA opening one of its largest fast-fashion stores in the country, Vineet Gautam readies the brand for firming its feet in the attractive long-term retail destination.
When other retailers were cutting down on their store sizes, Vineet Gautam, Country Head, BESTSELLER – that manages Jack and Jones, VERO MODA, ONLY and Selected stores in the country – chose to open bigger stores in small towns of the country, which resulted into a massive brick-and-mortar presence in more than 50 cities. With around 450 stores, and the most recent one opening in Delhi-NCR’s DLF Mall of India, Vineet’s brand is well past the learning-the-ropes stage to tap one of the top five retail markets in the world by economic value.
The Indian retail market is estimated to be $1 trillion by 2020, and Bestseller, whose 4,000 sqft store in the DLF Mall of India’s International boulevard opened today, seems to be ready with its largest store. “This being the largest store in the country is another feather in our cap aimed at the fashion conscious women of Noida,” said Vineet Gautam, country head, BESTSELLER India.
“At Vero Moda we are constantly expanding to newer markets and we take pride in the launch of our sprawling new store at the DLF Mall of India. Noida is a pivotal market for us, and VERO MODA has always received a tremendous response from this retail hub of the North. This being one of our largest stores in the country is another feather in our cap aimed at the fashion conscious women of Noida. From the great response we have received for our launch event, we are confident that our latest TRENDYVEROMODA campaign which features contemporary international styles and brings new trends week on week, will be a great addition to the fashionable wardrobe of the women in here,” he added.
“We are delighted to welcome VERO MODA at DLF Mall of India. It represents our International Boulevard zone perfectly by offering a flawless blend of trendy & fashionable merchandise in Apparels & accessories. With their latest collection, TRENDY VERO MODA, they promise to upgrade the customer experience with their enriched wardrobe. We congratulate them for this success and look forward to delight our customers together,” sPushpa Bector, Executive Vice President and Head DLF Mall of India said.
This is Vero Moda’s largest store in the country, and Vineet claims to make it one of the fastest growing retail company in the country. In 2010, the company had only 38 employees. It now has more than 1,800 employees at more than 450 outlets in 54 cities. Prior to assuming his current role, Gautam led the team at United Colors of Benetton and handled retail and business development for all brands under UCB. He also headed the retail vertical for Idea Cellular where he had implemented the complete retail strategy for the Telecom giant. He has also worked for Wills Lifestyle as Operations Manager, Café Coffee Day, Domino’s Pizza and Nirula’s before his stint in apparel retail.
BESTSELLER India currently has 173 exclusive brand outlets and is present in over 379 shop-in-shops in external multi-brand stores throughout India. BESTSELLER India markets and sells the three BESTSELLER brands JACK & JONES, VERO MODA and ONLY.
BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975. Worldwide, BESTSELLER is present in 46 countries through more than 2,800 chain stores and 12,000 external multi-brand stores.