Today, in a collaboration uniting adidas, Arsenal Football Club, and renowned London fashion brand Maharishi, a limited-edition range emerges that marries streetwear aesthetics with high-performance sportswear. This collection fuses the essence of London street culture with the athletic prowess of Arsenal Football Club.
The fusion of the best pre-match and travel wear by adidas with Maharishi's utilitarian design approach results in a distinctive modern uniform. The collection also features cutting-edge sportswear in the form of adidas GORE-TEX jackets and pants, offering unparalleled performance suitable for active sports and daily lifestyles.
The supporting campaign for this collaboration underscores the shared values of togetherness and community between Arsenal and Maharishi. This spirit thrives whether one is at home, strolling through the streets, or on the football pitch. Arsenal players Declan Rice, Reiss Nelson, Emile Smith Rowe, and Manuela Zinsberger feature prominently in the campaign.
Crafted as a joint effort between adidas and Maharishi, the collection showcases a unique bespoke camouflage pattern named 'DPM: Bonsai Dragon Scales,' inspired by the forthcoming Lunar Year of the Dragon.
The extensive range includes a pre-match jersey, anthem jacket, shorts, and socks, as well as off-pitch essentials like a hoodie, tee, and pants. These pieces harmoniously blend Maharishi's recurring theme of powerful mythological creatures with Arsenal's rich heritage. They are adorned with intricate embroideries and prints that pay homage to the club's iconic cannon emblem and a fresh interpretation of the beloved club mascot, Gunnersaurus.
Reiss Nelson, a prominent figure in the promotional campaign said, “This range is the perfect fusion of Arsenal, Maharishi, and adidas. It exudes freshness, and as a devoted Maharishi fan, I am thrilled to see the club joining forces with brands that are deeply rooted in London's cultural landscape. I believe our supporters will truly appreciate this collaboration.”
Maharishi's founder, Hardy Blechman, who is also an Arsenal enthusiast, conveyed his honor in collaborating on this collection. He emphasized that this range seamlessly combines the pinnacle of adidas performance with the streetwear aesthetic that defines Maharishi. Having advocated for pacifist-inspired military-grade utilitarian design since 1994, Maharishi sees camouflage as a symbol of nature and art, which it proudly incorporates into the design of this adidas and Arsenal collection. Blechman expressed eagerness to witness the players donning this collection and hopes it resonates with the club's supporters.
This exquisite collection will be worn by both the men's and women's teams starting October 28, when Arsenal will don the jerseys during warm-up and walk out in the jackets before their Premier League match against Sheffield United at the Emirates Stadium.