Adidas, M&Ms Tie Up to Launch New Sneakers Line

M&Ms has collaborated with Adidas for a new line of sneakers.

The collaboration will be focusing on the Forum, a 1984 basketball model from the Adidas archive that the brand has recently reintroduced with retro versions.

M&Ms x Adidas' first pair will come in a yellow and brown colorway, resembling the packaging for Peanut M&M’s, with a logo on the strap.

The other six in blue, brown, green, orange, yellow, and red, respectively, are inspired by the different M&M’s characters from the candy’s marketing. Each has its respective character printed on the insole.