adidas has launched its latest tennis collection, created in partnership with contemporary South African designer, Thebe Magugu. Following the launch of the mainline collection earlier this month, the new tennis range, which features apparel in inclusive sizing, aims to celebrate culture, heritage, and inclusivity.
“I firmly believe that sport has the power to bring people together over a shared love for the game,” Magugu said. “That is why I am thrilled to partner with adidas, a brand that shares my beliefs and hopes for a more inclusive future. This collection was designed as a celebration of culture, heritage, and inclusivity, and I cannot wait for some of the most inspirational athletes to wear it on the court.”
Key looks of the collection will be premiered at hardcourt tournaments this summer, by adidas athletes, Dana Mathewson, Felix Auger Aliassime, Daria Kasatkina, Stefanos Tsitsipas, Jessica Pegula, Garbiñe Muguruza , and Dominic Thiem. The athletes share a passion for showing support for what matters and encouraging diversity and inclusivity on and off the court.
“Tennis still has a way to go until it is fully accessible for all, but we all have a role to play in shaping this global community,” Auger Aliassime stated. “The adidas x Thebe Magugu Tennis collection features inclusive sizing and celebrates the cultures and communities that make up the sport across the world, and I am excited to play a part in that.”
“Hiding who you are and who you love is the hardest thing in the world,” Kasatkina added. “Being at peace with yourself and those around you is one of the most important things in life. For this reason, I want to use my platform to inspire positive change in the sport and pave the way for future Tennis athletes to be their true, authentic selves, no matter what challenges they face.”
The collection contains a range of apparel pieces, including dresses, tanks, and tights.
To ensure athletes of all genders and sizes can enjoy the collection, it features inclusive sizing and UNITEFIT technology. Created and tested on a range of sizes and genders, UNITEFIT technology is designed to offer a gender-neutral fit.
The prominent colors of the collection are black, semi-pulse lilac, impact yellow and bright orange, articulated in vibrant graphics and patterns, inspired by Thebe’s South African heritage and culture.
The Thebe Magugu x adidas Tennis collection is available on adidas website and via the adidas app.
