adidas x Thebe Magugu Launch Tennis Collection

FASHION AND LIFESTYLE

BY - Licence India Bureau
Aug, 16 2022 /

179

/ 4 MIN READ

adidas x Thebe Magugu Launch Tennis Collection

adidas has launched its latest tennis collection, created in partnership with contemporary South African designer, Thebe Magugu. Following the launch of the mainline collection earlier this month, the new tennis range, which features apparel in inclusive sizing, aims to celebrate culture, heritage, and inclusivity. 

“I firmly believe that sport has the power to bring people together over a shared love for the game,” Magugu said. “That is why I am thrilled to partner with adidas, a brand that shares my beliefs and hopes for a more inclusive future. This collection was designed as a celebration of culture, heritage, and inclusivity, and I cannot wait for some of the most inspirational athletes to wear it on the court.”

Key looks of the collection will be premiered at hardcourt tournaments this summer, by adidas athletes, Dana Mathewson, Felix Auger Aliassime, Daria Kasatkina, Stefanos Tsitsipas, Jessica Pegula, Garbiñe Muguruza , and Dominic Thiem. The athletes share a passion for showing support for what matters and encouraging diversity and inclusivity on and off the court. 

“Tennis still has a way to go until it is fully accessible for all, but we all have a role to play in shaping this global community,” Auger Aliassime stated. “The adidas x Thebe Magugu Tennis collection features inclusive sizing and celebrates the cultures and communities that make up the sport across the world, and I am excited to play a part in that.”

“Hiding who you are and who you love is the hardest thing in the world,” Kasatkina added. “Being at peace with yourself and those around you is one of the most important things in life. For this reason, I want to use my platform to inspire positive change in the sport and pave the way for future Tennis athletes to be their true, authentic selves, no matter what challenges they face.”

The collection contains a range of apparel pieces, including dresses, tanks, and tights.

To ensure athletes of all genders and sizes can enjoy the collection, it features inclusive sizing and UNITEFIT technology. Created and tested on a range of sizes and genders, UNITEFIT technology is designed to offer a gender-neutral fit.  

The prominent colors of the collection are black, semi-pulse lilac, impact yellow and bright orange, articulated in vibrant graphics and patterns, inspired by Thebe’s South African heritage and culture. 

The Thebe Magugu x adidas Tennis collection is available on adidas website and via the adidas app.  

FASHION AND LIFESTYLE

Beyond Appliances Unveils Designer Chimneys Campaign Featuring Dia Mirza

BY - Licence India Bureau
Jul, 21 2026 / 4 MIN READ

Beyond Appliances Unveils Designer Chimneys Campaign Featuring Dia Mirza

Beyond Appliances has rolled out a new advertising campaign featuring actor Dia Mirza to introduce its Plug 'N' Play Designer Chimneys in the Indian market. The campaign highlights the brand's focus on combining kitchen functionality with design-led product choices for modern homes.

Built around the line 'Jeena Hai Toh Colourfully Jiyo', the campaign features Mirza in a dual role and uses a visual transition to showcase the product. The film begins inside a monochrome home before shifting into a colourful setting following the introduction of the Plug 'N' Play Designer Chimney.

Through the campaign, Beyond Appliances aims to position kitchen chimneys as more than functional appliances by highlighting their role within contemporary home interiors. The company said its designer chimneys are available in Burgundy, Noir, Sapphire, Ivory, Black and Vineer finishes, giving consumers multiple options based on their kitchen aesthetics and preferences.

The Plug 'N' Play Designer Chimneys have also been designed for installation without requiring structural modifications. This approach is intended to simplify the installation process while allowing consumers to incorporate the appliance into existing kitchen spaces.

Dia Mirza said, "For me, a home is a reflection of the people who live in it. The spaces we create should feel effortless, joyful, and true to our personality. What I found interesting about Beyond Appliances' Plug 'N' Play Designer Chimneys is how they challenge the idea that innovation has to come with complexity. They bring together thoughtful design, ease of installation, and beautiful colours in a way that makes everyday living feel more expressive. I loved how the campaign celebrates the simple idea that even the smallest changes can transform a space, and the way we experience it."

The campaign comes as appliance brands in India increasingly focus on products that combine functionality with design and ease of use. With its latest offering, Beyond Appliances is looking to address consumers seeking kitchen products that can complement different interior styles without requiring significant changes to existing spaces.

Eshwar K Vikas, Founder & CEO, Beyond Appliances shared, “Consumers today expect products that seamlessly fit into the way they live, combining thoughtful design, intuitive functionality and lasting quality. At Beyond Appliances, our vision is to challenge conventional thinking and create kitchen solutions that don't just serve a purpose but also elevate everyday living. As lifestyles continue to evolve, we remain focused on building products that bring together innovation, aesthetics and meaningful customer experiences, setting new benchmarks for the modern Indian kitchen.”

FASHION AND LIFESTYLE

MARS Cosmetics Expands #LivingTheMARSLife with Delhi Metro Activation

BY - Licence India Bureau
Jul, 21 2026 / 3 MIN READ

MARS Cosmetics Expands #LivingTheMARSLife with Delhi Metro Activation

MARS Cosmetics has expanded its ongoing #LivingTheMARSLife campaign with a new activation across the Delhi Metro's Yellow Line, taking the campaign beyond digital platforms and into one of the city's busiest public transit networks.

The activation features creatives inspired by everyday commuting experiences. One of the campaign messages reads, "Rajiv Chowk ki Bheed & No Seat, Life Still Feels Like A Party," reflecting relatable moments from daily metro travel.

The metro campaign builds on the brand's #LivingTheMARSLife initiative, which features actor Fatima Sana Shaikh along with digital creators Aastha Shah and Anshika Pandey.

Anmol Sahai Mathur, Vice President (Marketing), MARS Cosmetics said, "By taking #LivingTheMARSLife to the Delhi Metro, we can reach out to our consumers in the context where they are living their lives. From the student rushing to college to the professional commuting to her place of work or the woman going through a phase of transformation, these journeys capture the essence of all the lives that women live. With this activation, we want to let every woman know that being confident means not changing yourself but embracing yourself."

According to the company, the Delhi Metro activation has been designed to bring the campaign closer to consumers by integrating its messaging into everyday commuting environments. The initiative is currently live across the Yellow Line.

FASHION AND LIFESTYLE

DENVER Expands Men's Grooming Portfolio with Autograph Perfume Atomiser

BY - Licence India Bureau
Jul, 20 2026 / 4 MIN READ

DENVER Expands Men's Grooming Portfolio with Autograph Perfume Atomiser

Men's grooming brand DENVER has introduced the Autograph Perfume Atomiser, a refillable fragrance accessory designed for portability and everyday use. The compact product is aimed at consumers looking to carry their preferred fragrances while travelling, commuting or attending social occasions without carrying full-sized perfume bottles.

Designed in a pocket-sized format, the DENVER Autograph Perfume Atomiser can be carried in pockets, briefcases and cabin bags. Its refillable and reusable design allows consumers to replenish the fragrance as required, catering to frequent travellers and professionals seeking a compact fragrance option for use throughout the day.

The atomiser is available with a choice of three fragrances from the DENVER SRK Autograph Collection, which has been co-curated by actor Shah Rukh Khan. According to the company, the fragrance blends are imported from France and bottled in India.

The introduction comes as fragrance continues to gain prominence within India's men's grooming and personal care market. Through the Autograph Perfume Atomiser, DENVER is looking to address consumer demand for portable and reusable fragrance formats that combine functionality with personal grooming preferences.

The product features a minimalist design inspired by refillable travel fragrance formats available in the global perfume market. Its reusable format also provides consumers with an alternative to carrying larger fragrance bottles during daily commutes and travel.

DENVER is also positioning the Autograph Perfume Atomiser within India's men's gifting segment, where categories such as wallets, belts, apparel and gadgets have traditionally been popular choices. The brand is targeting the product as a gifting option for occasions involving family members, partners and friends.

The atomiser can be refilled within seconds and used repeatedly. Its compact, cabin-friendly format is designed for consumers seeking convenient access to fragrance across work, travel and everyday routines.

FASHION AND LIFESTYLE

Huda Beauty and Gaurav Gupta Collaborate at India Couture Week 2026

BY - Licence India Bureau
Jul, 20 2026 / 4 MIN READ

Huda Beauty and Gaurav Gupta Collaborate at India Couture Week 2026

Global beauty brand Huda Beauty has partnered with couturier Gaurav Gupta for India Couture Week 2026, bringing together fashion and beauty to present a contemporary interpretation of bridal makeup on the runway.

The collaboration sees celebrity makeup artist Daniel Bauer leading the backstage beauty direction as Huda Beauty's lead makeup artist. The partnership combines Gaurav Gupta's couture designs with Huda Beauty's makeup portfolio to create runway looks inspired by modern bridal aesthetics.

The showcase reflects a shared focus on creativity and craftsmanship, presenting bridal beauty that aligns with the changing preferences of today's Indian consumers. The makeup looks feature a selection of Huda Beauty's complexion and lip products, including the Easy Bake range and the recently introduced Liquid Matte Mousse, designed to complement the couture collection.

Huda Kattan, CEO and Founder of Huda Beauty, “Gaurav Gupta is a designer who’s really helped redefine what modern couture can look like. His work is instantly recognizable, but what I love most is how emotional and empowering it feels. He’s built a global brand while staying true to his creative vision, and I really respect that”. Furthermore, “Collaborating on his bridal show felt like such a natural fit for Huda Beauty. We’re both passionate about pushing artistic boundaries, celebrating creative individuality, and creating beauty that makes people feel something. It was one of those partnerships that just made sense. It’s a dream partnership.”

Couturier Gaurav Gupta said, “Every couture collection begins with an emotion, and beauty is what completes that narrative. Huda Beauty’s commitment to innovation and artistry resonates deeply with our philosophy of pushing creative boundaries while remaining authentic. This collaboration celebrates a new generation of brides who embrace confidence as their greatest expression of beauty."

Daniel Bauer, Celebrity Makeup Artist and Co-Founder of Daniel Bauer Academy, led the beauty direction backstage, creating runway looks inspired by the detailing of the couture collection.

Daniel Bauer shared, “Gaurav Gupta and Huda Beauty are two legendary brands defined by exceptional craftsmanship, precision and uncompromising quality. I wanted to translate the intricate detailing of Gaurav Gupta's couture collection and the long-lasting performance of Huda Beauty's products into every makeup look across all our models. We've created ultra-fine embellishments around the eyes, couture-inspired contouring and a bold new makeup statement for the season, anchored by Huda Beauty's new Liquid Matte Mousse lip range. Together, the looks redefine modern bridal beauty with striking runway artistry, confidence and individuality.”

The collaboration underscores Huda Beauty's continued focus on the Indian market, where the brand is expanding its presence through partnerships that bring together beauty, fashion and contemporary consumer trends.

FASHION AND LIFESTYLE

Rebecca Bonbon Expands Product Portfolio with Instant Chic Camera

BY - Licence India Bureau
Jul, 20 2026 / 2 MIN READ

Rebecca Bonbon Expands Product Portfolio with Instant Chic Camera

Global lifestyle brand Rebecca Bonbon has entered the tech gadget segment with the introduction of its Instant Chic camera, coinciding with the brand's 20th anniversary. The instant camera expands the brand's product portfolio into consumer technology and allows users to capture and print photographs within seconds.

The device comes equipped with features for taking photographs and recording videos. It also includes a dedicated front-facing camera, enabling users to capture selfies directly through the device.

The Instant Chic camera features a 2.4-inch colour LCD screen that allows users to preview images before printing. Its built-in software also offers a selection of filters and design options, allowing photographs to be edited and customised directly on the camera.

Beyond photography, the device includes additional entertainment features such as built-in interactive games and an MP3 player, positioning it as a multifunctional gadget alongside its instant photography capabilities.

The introduction of the Instant Chic camera marks Rebecca Bonbon's expansion into the tech gadget category as the lifestyle brand completes two decades in the market.

FASHION AND LIFESTYLE

Beyond The Curve by VIRGIO Marks First Anniversary with Rs 25 Cr ARR

BY - Licence India Bureau
Jul, 20 2026 / 4 MIN READ

Beyond The Curve by VIRGIO Marks First Anniversary with Rs 25 Cr ARR

Beyond The Curve by VIRGIO has completed its first year of operations in India, marking 12 months since the fashion brand was introduced for women across extended sizes. Co-created by VIRGIO and actress Anjali Anand, the brand focuses on offering trend-led fashion designed specifically for curvy women.

During its first year, Beyond The Curve served more than 30,000 customers and achieved an annual recurring revenue (ARR) of Rs 25 crore. The brand has also built an Instagram community of over 100,000 followers, reflecting growing consumer interest in contemporary fashion options across extended sizes.

To mark its first anniversary, Beyond The Curve organised a Birthday Sale and an in-store community gathering attended by customers, creators and the brand's co-creator, Anjali Anand. The event highlighted the community that has contributed to the brand's growth over the past year.

As part of the anniversary celebrations, the brand also introduced its Birthday Drop, comprising hundreds of new styles for curvy women. The collection expands its portfolio of contemporary fashion for extended sizes, with a focus on bringing new styles and trends to customers at a pace similar to the broader trend-led fashion market.

Beyond The Curve currently offers apparel in sizes up to 6XL. Its portfolio spans everyday essentials, elevated separates, occasion-ready silhouettes and contemporary statement pieces. Over the past year, the brand has focused on expanding access to fashion choices for women across different sizes.

"I've always believed confidence begins with feeling comfortable in what you wear. Beyond The Curve has always been about making women feel seen, not just sized. Watching so many women embrace the brand, style it in their own way, and make it part of their everyday confidence has been incredibly special. This first year is only the beginning, and I'm excited to see this journey continue," said Anjali Anand, Actress and Co-creator, Beyond The Curve by VIRGIO.

Amar Nagaram, Founder & CEO, VIRGIO and Beyond The Curve shared, "When we started Beyond The Curve, we weren't trying to create a separate category. We were questioning why it had to exist in the first place. Fashion moves fast, trends change every week, but women wearing extended sizes have often had fewer choices. The response over the past year has only reinforced what we believed from day one: women don't want different fashion, they want access to the same fashion. That is the direction we will continue building towards."

As Beyond The Curve enters its second year, the brand plans to continue expanding its portfolio through new product drops, contemporary silhouettes and trend-led collections, with a focus on increasing fashion choices for consumers across extended sizes.

FASHION AND LIFESTYLE

Wellbeing Nutrition Unveils 'A Hard Pill to Swallow' Campaign for Melts Range

BY - Licence India Bureau
Jul, 17 2026 / 3 MIN READ

Wellbeing Nutrition Unveils 'A Hard Pill to Swallow' Campaign for Melts Range

Wellbeing Nutrition has introduced a new digital campaign, 'A Hard Pill to Swallow,' to promote its Melts oral thin strip range.

The campaign, which went live across social media and digital platforms on 16 July, uses humour to portray exaggerated everyday situations before presenting Melts as an alternative to conventional pills and capsules. The company said more films featuring different products from the Melts portfolio will be released as part of the campaign.

The initiative is part of Wellbeing Nutrition's broader marketing strategy for the Melts range as the company increases its focus on brand building and aims to expand awareness of the oral thin strip format among consumers aged 26 to 40 in metro and Tier I cities.

Varun Kandhari, Chief Marketing & Growth Officer, Wellbeing Nutrition said, "At Wellbeing Nutrition, we have always believed that how India takes its nutrition is due for a rethink, not just what goes into it. 'A Hard Pill to Swallow' is our way of saying that out loud. For most people, nutrition still means pills and capsules, something you tolerate rather than look forward to. We want to change that experience at its core. The Melts range is where that thinking becomes real: a format designed to be effortless to take and more effective in how it works. But the bigger idea is simple: nutrition should fit into people's lives, not ask them to adjust around it. That is the shift we are building toward, and this campaign is a statement of intent."

According to the company, the Melts portfolio recorded approximately 140 percent year-on-year growth on quick commerce platforms between FY25 and FY26. The range currently comprises more than 25 variants across categories including sleep, focus, immunity, throat care, energy, and gut health.

FASHION AND LIFESTYLE

Mankind Pharma's HealthOK Partners with Bhuvneshwar Kumar for Digital Campaign

BY - Licence India Bureau
Jul, 17 2026 / 4 MIN READ

Mankind Pharma's HealthOK Partners with Bhuvneshwar Kumar for Digital Campaign

HealthOK, Mankind Pharma's vegetarian multivitamin brand, has rolled out a new digital campaign featuring Indian cricketer Bhuvneshwar Kumar.

Built around the tagline 'Dikhawa Nahi. Karke Dikhaye,' the campaign highlights the importance of trust and consistency while promoting the brand's vegetarian multivitamin range. The campaign will be distributed across digital platforms, including Instagram, YouTube, Facebook, and other social media channels.

Bhuvneshwar Kumar was selected as the face of the campaign because he follows a vegetarian lifestyle. The initiative also focuses on raising awareness about the role of nutritional supplements for individuals who follow vegetarian diets.

Bhuvneshwar Kumar said, “I've always believed that trust is built through consistency and performance. That's what this campaign stands for. I'm a vegetarian, and I'm glad to collaborate with HealthOK, which is a vegetarian supplement, to encourage people to make the right nutritional choices every day without compromising on their vegetarian lifestyle beliefs.”

Joy Chatterjee, Vice President and Head of Sales and Marketing, Mankind Consumer Products shared, “Our digital trust campaign is rooted in a simple thought: real trust comes from delivering consistently. Bhuvneshwar Kumar perfectly reflects that philosophy. Just as he has earned the trust of millions through his performances, HealthOK has earned consumers' trust with a clinically proven formulation that supports energy and everyday health.”

"We believe the right brand collaborations are built through values and long-term vision. We’re delighted to have facilitated this association and look forward to seeing both brands create meaningful impact together", stated Aneesh Gautam, Co-founder & Director Talent, LegaXy.

The campaign will leverage digital content and influencer-led communication across social media platforms to increase awareness of HealthOK's vegetarian multivitamin products and connect with consumers following vegetarian lifestyles.

FASHION AND LIFESTYLE

Livpure Launches 360-Degree Campaign for Allura Premia Ultra Water Purifier

BY - Licence India Bureau
Jul, 17 2026 / 3 MIN READ

Livpure Launches 360-Degree Campaign for Allura Premia Ultra Water Purifier

Livpure has unveiled a 360-degree marketing campaign for its Allura Premia Ultra water purifier, with the initiative spanning television, OTT platforms, and cinema screens.

The campaign aims to increase awareness about emerging water contaminants such as pesticides, microplastics, uranium, and forever chemicals (PFAS), while also highlighting the product's claimed 2.5-year maintenance-free feature. The initiative is designed to address growing consumer concerns around water quality by focusing on contaminants that are not visible to the naked eye and are often overlooked during discussions on drinking water safety.

Nitin Malhotra, Chief Marketing Officer, Livpure said, "Consumers today move seamlessly across screens, from television and OTT platforms to cinema halls. To build meaningful awareness, brands need to engage audiences consistently throughout this journey. Our 360° campaign for Allura Premia Ultra is designed to do exactly that. Beyond showcasing the product, the campaign aims to spark greater awareness around emerging contaminants such as Pesticides, Forever Chemicals (PFAS), Microplastics, and Uranium, and highlight how ClearDrop Technology helps address these concerns. Combined with a compelling 2.5-year maintenance-free proposition, Allura Premia Ultra offers consumers a smarter and more convenient approach to safe drinking water."

The campaign also spotlights Livpure's proprietary ClearDrop Technology, which the company says is designed to tackle contaminants including pesticides, PFAS, microplastics, and uranium. Running across multiple media platforms, the campaign combines product communication with consumer education while reinforcing the purifier's claimed long-term maintenance-free performance.

FASHION AND LIFESTYLE

Realm by Vaishali Unveils New Luxury Eveningwear Collection

BY - Licence India Bureau
Jul, 16 2026 / 3 MIN READ

Realm by Vaishali Unveils New Luxury Eveningwear Collection

Luxury eveningwear label Realm by Vaishali has unveiled its latest collection, featuring a range of occasion wear designed with sculptural silhouettes, hand embellishments and couture craftsmanship. The collection is aimed at women looking for contemporary eveningwear for formal events, celebrations and red-carpet occasions.

Among the highlights is the Serena Crystal Embellished Mini Dress, which combines structured tailoring with crystal embellishments to create a contemporary eveningwear silhouette.

The collection also includes the Marylin Floral Embellished Gown, detailed with three-dimensional floral appliqués, hand embroidery, crystals, pearls and intricate embellishments. The design reflects the brand's focus on handcrafted couture techniques.

Expanding its tailored eveningwear offerings, Realm by Vaishali has introduced the Marylin Floral Embellished Blazer Dress, which blends structured tailoring with floral embellishments to create a design suited for cocktail parties and formal occasions.

The collection further features the Anastasia Pink Holographic Mini Dress with Sleeves, incorporating holographic embellishments that create reflective visual effects, along with the Madeline Powder Lilac Pearl Mini Dress, which is finished with pearl embellishments on a soft lilac base for a refined evening look.

Founded by Vaishali Dahiya, Realm by Vaishali specialises in luxury eveningwear that combines international design influences with Indian craftsmanship. According to the brand, each garment is handcrafted by skilled artisans using couture construction techniques and detailed embellishment work.

With the launch of its latest collection, the label continues to expand its portfolio of occasion wear, offering a range of handcrafted designs focused on contemporary styling and artisanal craftsmanship.

FASHION AND LIFESTYLE

Burger King India Expands Menu with Peri-Peri Fest and New Marketing Campaign

BY - Licence India Bureau
Jul, 16 2026 / 3 MIN READ

Burger King India Expands Menu with Peri-Peri Fest and New Marketing Campaign

Burger King India has introduced Peri-Peri Fest, a limited-period menu featuring a range of Peri-Peri-inspired burgers, sides and meal combinations. The launch is accompanied by a new marketing campaign centred around the growing popularity of bold flavours among Indian consumers.

The special menu includes nine products, such as the Peri-Peri Veg Whopper, Peri-Peri Chicken Whopper, Peri-Peri Paneer Burger, Peri-Peri Chicken Burger, Peri-Peri Fries, Chicken Wings, Boneless Chicken and Nuggets. The offerings are priced starting at Rs 99.

As part of the campaign, Burger King India has released an original musical film inspired by the origins of Peri-Peri flavours, highlighting the brand's latest menu additions.

Kapil Grover, Chief Marketing & Digital Officer, Burger King India said, "Peri-Peri has emerged as one of India's most loved flavour profiles, fuelled by consumers' growing appetite for bold and exciting flavours. With Peri-Peri Fest, we're taking that love a step further by bringing consumers an experience that's rooted in the true origins of Peri-Peri. Our signature Dunked Peri-Peri platform delivers richer, bolder flavour in every bite, offering a distinctive Burger King experience that's both craveable and memorable."

Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India shared, "The product itself has a natural sense of theatre as it's dunked for full flavour. We wanted the campaign to mirror that same exuberance. Instead of simply talking about flavour, we turned it into a musical celebration with an original soundtrack that's catchy, energetic and impossible to forget. Every beat, visual and movement was crafted to make audiences feel the joy of going all in."

The campaign will be rolled out across digital platforms, out-of-home advertising, social media, influencer collaborations, in-store branding and local activations. Burger King India will also introduce promotional offers through its mobile app, including a lucky draw linked to select Peri-Peri x Sprite meal combinations.

FASHION AND LIFESTYLE

Revital Partners with Vicky Kaushal for New Multivitamin Campaign

BY - Licence India Bureau
Jul, 16 2026 / 3 MIN READ

Revital Partners with Vicky Kaushal for New Multivitamin Campaign

Revital, the multivitamin brand from Sun Pharmaceutical Industries, has launched a new integrated campaign featuring actor Vicky Kaushal. The campaign highlights how stress and the pressures of modern lifestyles can contribute to everyday fatigue beyond physical exertion.

Titled ‘Stress Kam. Energy Hardam’, the campaign explores the impact of long working hours, constant digital connectivity, family responsibilities and the mental demands of daily life on overall energy levels.

The campaign film is set in a gym, using the environment to compare physical tiredness with fatigue caused by stress. Through this approach, Revital aims to expand the conversation around low energy, which has traditionally centred on nutrition, physical activity and age.

Vidhi Shanghvi, Executive Director, Sun Pharma said, “Consumers today are navigating a fundamentally different reality, where mental demands and everyday stress are becoming just as significant as physical exertion in shaping energy levels. This shift presents an opportunity to redefine the conversation around everyday fatigue and foster a more holistic understanding of energy and well-being. At Revital, we are committed to staying ahead of evolving consumer needs through science-led innovation and trusted nutritional solutions that help people meet the demands of modern life and maintain everyday vitality.”

Akshay Seth, Senior Executive Creative Director, Ogilvy India shared, “We wanted to tell a story that feels instantly familiar, but still makes people pause and rethink what they know. The multivitamin category has usually spoken about fatigue through the lens of nutrition or age. As category leaders, we saw an opportunity to shift the conversation towards another everyday reality: the impact of stress. The gym setting allowed us to contrast what people expect with what many actually experience, making the insight feel both surprising and relatable.”

The campaign will be rolled out across television, digital platforms, connected TV, OTT platforms and social media.

FASHION AND LIFESTYLE

GUNNAR USA Launches Lara Croft Eyewear Featuring Blue Light Protection

BY - Licence India Bureau
Jul, 16 2026 / 3 MIN READ

GUNNAR USA Launches Lara Croft Eyewear Featuring Blue Light Protection

GUNNAR USA has introduced a limited-edition eyewear collection to commemorate the 30th anniversary of the Tomb Raider franchise.

Inspired by the style of the franchise's protagonist, Lara Croft, the collection features round metal frames crafted from stainless steel and engineered polymer with a bronze finish. The eyewear is equipped with GUNNAR's patented lens technology, which is designed to help reduce digital eye strain while improving visual contrast.

The collection is available with four lens tint options: Amber, Amber Max, Sun and Amber Sun Shift. According to the company, all variants block blue light and 100 percent UV rays and include G-Shield Plus coating for anti-reflective and smudge-resistant performance.

Each pair in the 30th Anniversary Edition comes with a range of collector's items, including a limited-edition Dagger of Xian collector's pin, microfiber cleaning cloths featuring anniversary branding and Lara Croft artwork, a collector's microfiber pouch and a protective glasses case.

The eyewear features flexible spring hinges and a medium-width frame. The specifications include a 50 mm lens width, a 22 mm nose bridge, a 134 mm frame width and 145 mm temples. Each pair weighs 28 grams without packaging.

The Croft collection is officially licensed by Crystal Dynamics and is CE certified.

FASHION AND LIFESTYLE

Cera Sanitaryware Signs Kriti Sanon to Strengthen Brand Positioning in India

BY - Licence India Bureau
Jul, 16 2026 / 6 MIN READ

Cera Sanitaryware has appointed actor Kriti Sanon as its brand ambassador and introduced a new nationwide campaign, ‘Your Moment of CERA’, aimed at repositioning the bathroom as a space for personal reflection and self-expression rather than just a functional area within the home.

Created by McCann India, part of Omnicom Advertising India, and directed by Arun Gopalan of Storyteller Films, the campaign film features Sanon stepping away from the demands of public life to spend time in her personal space. The narrative highlights moments of privacy and pause, reflecting the changing perception of bathrooms as places for relaxation and individuality.

The initiative is part of Cera Sanitaryware’s strategy to strengthen its positioning as a lifestyle-focused bathroom solutions brand across sanitaryware, faucets and wellness products.

Deepshikha Khaitan, Vice Chairperson and Joint Managing Director, Cera Sanitaryware said, “The launch of 'Your Moment of CERA' marks an exciting new chapter in our brand journey. We are delighted to welcome Kriti Sanon as the face of CERA. Her elegance, confidence, authenticity, and contemporary appeal perfectly reflect the values of our brand and the aspirations of today's consumers. This campaign captures a simple yet powerful truth that amidst the many roles we play every day, the bathroom is one of the few spaces where we can truly be ourselves. It is a place to pause, recharge, reflect, and prepare for what lies ahead. As we continue strengthening our premium and luxury portfolio alongside expanding our retail footprint and consumer touchpoints across India, 'Your Moment of CERA' reflects our vision of building India's most trusted and preferred complete bathroom solutions brand. We remain committed to delivering innovation, design excellence, and meaningful experiences that enrich everyday living while driving sustainable long-term growth.”

Rahul Jain, President – Marketing, Cera Sanitaryware shared, “Today's consumers no longer perceive bathrooms as merely functional spaces they increasingly view them as an extension of their lifestyle and personality. This consumer shift became the foundation of 'Your Moment of CERA.' We wanted to move beyond showcasing products and instead celebrate the emotions and experiences they enable. The campaign will be supported through one of CERA's largest integrated marketing initiatives, spanning television, OTT platforms, digital media, cinema, print, airports, outdoor advertising, and social media, enabling us to engage consumers consistently across every important touchpoint while strengthening brand preference and consideration.”

The creative campaign was led by McCann India executive creative directors Utsav Khare and Gourav Verma.

Khare stated, “The country has reached a juncture where we don’t look at the bathroom as a superficial display of our expensive taste. ‘Your Moment of Cera’ is the moment you realize this deeper connection you have with that space and how that fulfills an emotional need rather than a functional want. In a category driven by functionality and catalogue-like advertising, this idea has a certain depth that can only be brought to life through bold executions. And that’s where the client comes in. A huge shout-out to Kriti too for giving it her heart and soul. And lastly, Arun, for creating a visual masterpiece only he can deliver. Cera has in the recent years really made a mark in the luxury bath and sanitaryware category at a product level. I hope the campaign delivers and complements their on-ground efforts.”

Pranav Kapur, Vice-President, McCann India commented, “At McCann, we believe enduring brands are built by uncovering powerful human truths and expressing them with bold creativity. With Cera, the ambition was clear to redefine the brand as the benchmark for everyday luxury. That meant moving beyond category conventions and creating a distinct, contemporary identity that people would feel, not just see. ‘Your Moment of Cera’ is the outcome of that thinking."

The campaign will be rolled out through television, OTT platforms, digital media, cinema, print, airports, outdoor advertising and social media as part of the company's integrated marketing strategy.

FASHION AND LIFESTYLE

Kalyan Jewellers Signs Sara Ali Khan to Strengthen Brand Outreach

BY - Licence India Bureau
Jul, 15 2026 / 3 MIN READ

Kalyan Jewellers has named actor Sara Ali Khan as its new brand ambassador, adding her to its existing lineup of brand faces, Amitabh Bachchan and Katrina Kaif.

As part of the partnership, Khan will appear in the jewellery retailer's upcoming integrated marketing campaigns across television, digital, print, outdoor, in-store and other media platforms.

The campaigns will highlight Kalyan Jewellers' product portfolio across multiple jewellery categories and occasions. Through this association, the company aims to strengthen its connect with younger consumers.

Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “At Kalyan Jewellers, we celebrate the values, relationships and milestones that jewellery comes to represent in people's lives. Sara embodies a refreshing balance of confidence and authenticity. She represents a new generation of Indian women who are intellectually curious, culturally rooted and unapologetically themselves. That makes her a natural fit for Kalyan Jewellers and the values we have stood for over the years. We are delighted to welcome her to the Kalyan family and look forward to a meaningful association.”

With this appointment, Kalyan Jewellers continues to leverage celebrity partnerships as part of its brand-building efforts while expanding its reach across multiple consumer demographics. The company has consistently invested in integrated marketing campaigns to strengthen brand recall and connect with customers across both traditional and digital platforms.

Kalyan Jewellers operates an extensive retail network across India and several international markets. The company offers a wide range of jewellery across gold, diamond, precious stone, and other categories through its stores, serving customers across different price segments and occasions.

FASHION AND LIFESTYLE

MINI India Showcases New Countryman in Campaign with Kareena Kapoor Khan

BY - Licence India Bureau
Jul, 15 2026 / 3 MIN READ

MINI India Showcases New Countryman in Campaign with Kareena Kapoor Khan

MINI India has introduced a new campaign film for the MINI Countryman, starring actor Kareena Kapoor Khan. The campaign highlights the vehicle's increased size, enhanced interior space, and updated features while staying true to the brand's signature identity.

Created by SW Network, the campaign has been directed by Vikalp Chhabra and produced by Ankit Ahuja of Red Comet Films. The film follows a conversational format, where Kareena Kapoor Khan interacts with the MINI Countryman, allowing viewers to discover the vehicle's features through a light-hearted narrative.

The storyline begins with Kapoor Khan expecting the compact MINI she knows but instead encountering the larger and more versatile MINI Countryman. Through a series of interactions, the campaign showcases the SUV's spacious cabin, design elements, and driving experience without relying on a traditional product-focused approach.

Shruti Arora, Head of Marketing, MINI, BMW Group India said, “MINI has always stood for individuality, spontaneity, and an unmistakable sense of fun. With the all-new MINI Countryman, we wanted to celebrate the biggest MINI ever in a way that feels true to its bold personality. Kareena Kapoor Khan brings the perfect blend of wit and confidence, creating a natural fit that invites audiences to discover the MINI Countryman differently. Rather than creating a conventional automotive campaign, we showcased the MINI Countryman in a way only MINI can. As we continue to strengthen the MINI brand in India, we hope to welcome more fans into the MINI Family with this campaign.”

Ankit Ahuja, Founder, Red Comet Films shared, “The idea was to let audiences discover the MINI Countryman alongside Kareena. We kept the film conversational and spontaneous, allowing her personality and the Countryman's character to spark off each other naturally. Every frame was crafted to feel effortless, cinematic and full of the great energy that makes MINI unique.”

The latest MINI Countryman comes with a larger cabin, a circular OLED display and refreshed interior design. The campaign is currently being promoted across MINI India's digital and social media platforms.

FASHION AND LIFESTYLE

Sebamed Unveils New Campaign for Anti-Hairloss Shampoo

BY - Licence India Bureau
Jul, 14 2026 / 5 MIN READ

Sebamed Unveils New Campaign for Anti-Hairloss Shampoo

Sebamed, the science-backed skincare and haircare brand, has introduced a new digital campaign for its Sebamed Anti-Hairloss Shampoo, focusing on the difference between hair fall and hair loss. The campaign aims to address a common misconception in the haircare category by encouraging consumers to understand the distinction between the two conditions before selecting a treatment.

Built around the message 'Hair Fall ≠ Hair Loss', the campaign features two digital video commercials (DVCs) designed to prompt consumers to reconsider whether they are using the right solution for their hair concerns.

The first film uses a visual metaphor to illustrate the misconception. It depicts individuals applying a generic hair fall product across their scalp in a manner similar to using an electric trimmer, with hair disappearing after every stroke. The film concludes by suggesting that using a hair fall product to address hair loss can be as damaging as removing hair yourself, before introducing the science behind Sebamed Anti-Hairloss Shampoo.

The second film takes a symbolic approach by showing a man attempting to resolve hair loss from the top of a giant strand of hair. He is then reminded that the issue originates at the roots rather than on the hair strands. The film reinforces the campaign's central message that hair loss treatment should focus on the scalp and hair follicles instead of surface-level symptoms.

Pranay Rao, VP Marketing, Sebamed said, "For years, hair fall and hair loss have been used as interchangeable terms, leading many consumers to unknowingly address the wrong concern. At Sebamed, we want consumers to really understand the problem before we deliver the solutions. Through this campaign, we wanted to challenge the misconception in a way that is impossible to ignore. By combining bold storytelling with scientific education, our objective is to encourage consumers to understand what hair loss really is and why identifying the problem correctly is the first step towards finding the right solution."

Mansi Shah, Business Head – Mumbai, Famous Innovations, said, "We made a conscious choice to break the assumption before we introduced the solution. Hair fall and hair loss are often seen as the same problem, so unless we broke that belief first, the science behind the solution wouldn't have landed the way it needed to. That's what led us to a bold, slightly disruptive creative treatment - the visual metaphors are designed to make people pause, make them slightly uncomfortable, and question what they know, before they become more receptive to the science that follows."

The films conclude with a product demonstration explaining how Sebamed Anti-Hairloss Shampoo works beneath the scalp using its NHE Formula with Caffeine & Ginkgo Biloba Extract, which is designed to nourish the scalp and help reduce hair loss from the roots.

The campaign films were produced in collaboration with Hungry Films and directed by Mahesh Gharat.

FASHION AND LIFESTYLE

Luminous Introduces EDGE Portable Power Series with New Digital Campaign

BY - Licence India Bureau
Jul, 14 2026 / 6 MIN READ

Luminous Introduces EDGE Portable Power Series with New Digital Campaign

Luminous Power Technologies has unveiled a new digital campaign featuring its brand ambassador, Sachin Tendulkar, to promote the Luminous EDGE Portable Power Series.

The campaign highlights the use of portable power solutions beyond the home, showcasing applications across camping, travel, outdoor recreation, remote work, and content creation.

Set during a camping trip, the campaign film follows Tendulkar and his friends as they use the EDGE GO portable power device in various outdoor situations. The film demonstrates the product powering an induction cooktop and mixer grinder while also charging smartphones, laptops, cameras, and drones.

The campaign further showcases Tendulkar cycling, preparing meals outdoors, and using the device's built-in Bluetooth speaker and wireless microphones for entertainment. In another scene, a guitar is connected through the product's amplifier input to demonstrate its entertainment features.

"Some of the best experiences in life happen when you step outside your comfort zone and spend quality time with the people who matter. That's what stood out to me about this campaign. The film beautifully captures the freedom and joy of being with your loved ones. Luminous has been bringing innovations to Indian homes for decades, and with the EDGE series, they are now powering life beyond the home in a way that feels both exciting and completely natural," shared Sachin Tendulkar.

Vivek Abrol, Managing Director & CEO, Luminous Power Technologies said, "At Luminous, we have always been driven by a singular purpose to deliver innovative energy solutions that meet the evolving needs of Indian consumers. India's energy landscape is at a pivotal moment, and we see a tremendous opportunity in extending our legacy of trust and reliability into new, lifestyle-driven categories. The Edge Series represents everything Luminous stands for: reliable technology, consumer-centric innovation, and the freedom to live life uninterrupted. This campaign with Sachin captures that spirit beautifully. It's not just about powering devices; it's about powering moments, memories, and the joy of being together. We are incredibly proud of what this product and this film represent for the future of Luminous."

Neelima Burra, SVP, Chief Strategy & Marketing Officer and Business Head – Omnichannel Retail and International Business, Luminous Power Technologies stated, "We have observed a clear shift in how consumers want to interact with their energy solutions. They seek not just reliability, but seamless integration with their lifestyle, entertainment, and creative needs. Through this campaign, we wanted to showcase how the EDGE series naturally becomes part of those moments—whether it’s travel, outdoor adventures, entertainment or content creation. Having Sachin bring this story to life adds a layer of trust and aspiration that resonates deeply with Indian consumers. His values of consistency, excellence, and a relentless pursuit of performance mirror what EDGE stands for: dependable power that doesn't ask you to compromise on experience. More than anything, this film reflects Luminous’ ambition to power life wherever it unfolds.”

The EDGE GO combines portable power with entertainment capabilities. Powered by a lithium-ion battery, the device supports more than 3,000 charge cycles and can be fully recharged in 90 minutes using the company's inverter-based fast-charging technology.

The product is equipped with a Bluetooth speaker, two wireless microphones, and a guitar amplifier input. It is designed to support more than 90 types of appliances and electronic devices, including cooking equipment, power tools, consumer electronics, and content creation equipment.

The device also features IP34 splash protection, a fire-resistant casing, and compatibility with solar charging.

The Luminous EDGE Portable Power Series is currently available through Amazon India, the Luminous eShop, and select retail outlets.

FASHION AND LIFESTYLE

UNIBIC Showcases Fruit & Nut Cookies Through New Brand Campaign

BY - Licence India Bureau
Jul, 14 2026 / 5 MIN READ

UNIBIC has launched a new marketing campaign for its Fruit & Nut Cookies range, built around the question of whether the product is a fruity cookie with nuts or a nutty cookie with fruit.

Conceptualised by creative agency Theblurr, the campaign uses this debate to highlight the equal presence of fruit and nuts in the cookies. Rather than positioning one ingredient over the other, the campaign centres on the idea that both together define the product.

The campaign film adopts a humorous approach by portraying a playful rivalry between fruits and nuts. Through exaggerated interactions, it reinforces the message that both ingredients play an equally important role in the cookies.

The campaign has been executed across multiple touchpoints, including strategy, creative, digital, social media, media, and content. It also marks Theblurr's first integrated campaign developed for UNIBIC.

Vartika Choudhry, Marketing Manager, Unibic Cookies said, "From our earliest conversations, Theblurr demonstrated a deep understanding of both the product and the brand. They recognised that our biggest strength wasn't something we needed to manufacture creatively; it already existed in every cookie. The team transformed that simple product truth into an engaging integrated campaign that works beautifully across creative, media and digital. What stood out throughout the process was the collaborative spirit and shared commitment to getting every detail right. We're excited to see consumers engage with a campaign that captures the personality of our brand while celebrating what makes Unibic Fruit & Nut Cookies truly distinctive."

Sainath Saraban, Co-founder and Chief Creative Officer, Theblurr shared, "From the very beginning, what stood out to us was the product itself. UNIBIC Fruit & Nut Cookies have an abundance of both fruits and nuts, and that gave us a wonderfully simple creative tension to play with. We wanted to build a campaign that was rooted in a genuine product truth while remaining entertaining and memorable. The idea of asking whether these are fruity cookies with nuts or nutty cookies with fruit felt instantly relatable because there isn't really a wrong answer. The debate itself becomes the story. We've had a fantastic team come together to bring the film to life, and we're excited for consumers to experience a campaign that celebrates what makes the product special in a fresh and engaging way."
Aatsi Desai Jasani, Co-founder & Chief Growth Officer, Theblurr stated, "This campaign reflects exactly what TheBlurr stands for. We believe the strongest ideas emerge when you stop thinking in silos and start building together. That's why we blur the lines between strategy, creativity, media and technology. Equally important, we blur the traditional boundaries between client and agency, working as one integrated team with a shared ambition rather than separate responsibilities. Our HumAIne philosophy combines human creativity with intelligent execution to deliver meaningful business impact, and this campaign is a wonderful example of that approach in action. It's an exciting milestone for us and the kind of partnership we hope becomes the new way brands are built."

FASHION AND LIFESTYLE

SNITCH Launches ‘Rooted in Nature’ Premium T-Shirt Collection for Men

BY - Licence India Bureau
Jul, 14 2026 / 3 MIN READ

SNITCH Launches ‘Rooted in Nature’ Premium T-Shirt Collection for Men

SNITCH, an Indian fast-fashion brand for men, has introduced 'Rooted in Nature', a premium t-shirt collection inspired by botanical elements and nature-themed designs. The collection is aimed at consumers seeking contemporary casualwear with nature-inspired aesthetics.

The collection is available through SNITCH's website, mobile application, and retail stores across the country. It comprises four SKUs and is priced at Rs 1,299.

Drawing inspiration from floral and botanical themes, the collection features graphic designs paired with modern silhouettes. According to the company, the range has been developed to meet the growing demand for premium casualwear that combines comfort, versatility, and contemporary styling for everyday use.

Made using premium fabrics, the collection is designed to be styled across multiple occasions and can be paired with denims, shorts, or tailored separates. SNITCH said the range reflects its focus on trend-led fashion while introducing designs influenced by elements of nature.

Siddharth Dungarwal, Founder & CEO, SNITCH said, "At SNITCH, we are constantly exploring new inspirations that resonate with today's consumer. With 'Rooted in Nature', we wanted to create a collection that brings together premium craftsmanship and nature-inspired design in a way that feels contemporary and versatile. It's a collection that encourages effortless styling while celebrating individuality through thoughtfully designed everyday essentials."

The company noted that nature-inspired design continues to gain traction across global fashion, with botanical motifs becoming increasingly visible in contemporary menswear. Through the 'Rooted in Nature' collection, SNITCH aims to bring this design trend to Indian consumers with a range that combines modern styling and everyday wearability.

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