Affinity, Samsung Enter Into Watchband Collaboration

Affinity Brand Partners has entered into a partnership with Samsung Electronics America. This agreement makes Michigan-based company a primary provider of sport and activity bands on its design studio e-commerce site.

With its Affinity Bands Products, Affinity Brand Partners will be offering dual-pin, quick change and sport bands for Samsung's full line of smartwatches, including the Galaxy Watch3. 

David Schowalter, chief executive officer, Affinity Brand Partners, said, “The wearable technology segment is the hottest tech in the market today, and Affinity Brand Partners is placed to offer the highest quality and innovative accessories for them.”

“We have proud to have Samsung as an authorized seller of Affinity Bands. We look at every detail when sourcing materials that go into our products to make them as stylish and durable as those who purchase them. Affinity Bands leads the charge toward personalization of wearable tech, giving consumers the ability to make a statement,” he added.