'Angry Birds' Dives into New Category

North American online swim shop SwimOutlet.com is planning a new line of exclusive aquatic gear featuring Rovio's "Angry Birds" brand. SwimOutlet.com will create a range of products for both boys and girls including rash guards, swimsuits, jammers, board shorts and tankinis, as well as pool and beach accessories such as kick boards, goggles, inflatables, floaties, towels and flip-flops. Boys' products will feature the core "Angry Birds" brand, while girls' items will showcase the "Angry Birds Stella" characters. The line is set to launch on SwimOutlet.com this October. “These will be high-quality items and fun designs that will cover all recreation and competition swimmers from 4- to 16-years-old,” says Winnie So, vice president, sourcing and product development, SwimOutlet.com.