'Angry Birds' Dives into New Category
North American online swim shop SwimOutlet.com is planning a new line of exclusive aquatic gear featuring Rovio's "Angry Birds" brand. SwimOutlet.com will create a range of products for both boys and girls including rash guards, swimsuits, jammers, board shorts and tankinis, as well as pool and beach accessories such as kick boards, goggles, inflatables, floaties, towels and flip-flops. Boys' products will feature the core "Angry Birds" brand, while girls' items will showcase the "Angry Birds Stella" characters. The line is set to launch on SwimOutlet.com this October. “These will be high-quality items and fun designs that will cover all recreation and competition swimmers from 4- to 16-years-old,” says Winnie So, vice president, sourcing and product development, SwimOutlet.com.
Also Worth Reading
CorporateBrokered by Mix Licensing Group and Carlin West Agency, the deal will bring to life nostalgic favorites from the online game in the form of plush, figures, collectibles, and more.
CorporateDisguise will continue to design, market, manufacture and distribute Halloween costumes and costume accessories for the U.S. and Canada with the latest line hitting retail this fall.
CHARACTER AND ENTERTAINMENTThe collection includes essential school items such as school bags, lunch boxes, pencil boxes, water bottles, and activity books, all adorned with bright colors and attractive designs featuring beloved cartoon characters.
CHARACTER AND ENTERTAINMENTAccording to a recent report, the highest-grossing media franchise of them all is Pokémon, with estimated revenue of $147 billion. Of that sum, the majority ($103 billion) comes from merchandise sales, followed by video games, trading cards, etc.
Explore By Industry
Copyright © 2009 - 2024 License India.