Apparel Group Extends Partnership with Bollywood Stars for ALDO

Apparel Group, a prominent global fashion and retail conglomerate, has announced the continuation of its collaboration with Bollywood stars Janhvi Kapoor and Aditya Roy Kapur for their brand ALDO. This strategic move by Apparel Group aims to strengthen the brand's presence in the Indian market, emphasizing its commitment to innovative marketing strategies.

Building on consistent collaborations, Apparel Group has fostered robust relationships with influential celebrities, effectively reaching a broader audience and enhancing brand awareness. The strategic selection of celebrities resonates with ALDO's target consumers, associating the brand with positive attributes such as aspiration, glamour, and trust. This approach, in turn, fosters loyalty for Apparel Group.

Tushar Ved, President of Apparel Group India Pvt Ltd added, “Our partnership with Janhvi Kapoor and Aditya Roy Kapur brings us immense joy and fits seamlessly with our objectives. This collaboration has significantly expanded Apparel Group’s reach, deepening consumer trust in our brand ALDO and fortifying Apparel Group's standing commitment towards their consumers in the Indian market.”

Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd said, "The collaboration with the talented duo, Janhvi Kapoor and Aditya Roy Kapur, underscores our commitment to authenticity and style at ALDO India. Their active energy and flair strengthen our brand's credibility and resonate strongly with our consumers. With continued engagement, we look forward to even greater success in the future.”

While unveiling its Spring '24 collection, ALDO showcased a diverse range of products where comfort seamlessly meets style. The collection includes metallic stilettos, elegant ballerinas, and men's slip-on styles crafted with Pillow Walk technology for unparalleled comfort. ALDO's Spring '24 collection features new colors, designs, and textures, inviting individuals to embrace their uniqueness with every step.

Aditya Roy Kapur shared, "As we unveil ALDO's captivating Spring '24 collection, I'm thrilled to be part of a journey that merges style and comfort seamlessly. Each pair tells a unique story, inviting everyone to embrace their individuality with every step."

Janhvi Kapoor also commented on the partnership and the collection, saying, "As we introduce ALDO's enchanting Spring '24 collection, I'm delighted to join a celebration of style and sophistication. These shoes aren't just footwear; they're a statement of confidence, allowing everyone to express their unique flair effortlessly."