Asian Paints' Royale Glitz Ad Featuring Deepika Padukone and Karan Johar

Royale Glitz by India's leading paint and décor company, Asian Paints, has been garnering attention for all the right reasons. This premium paint product, with its ultra-sheen finish and remarkable crack-free performance, adorns walls with a sleek and exquisite appearance designed to endure. Asian Paints elevates the glamour quotient with a new advertisement that infuses cinematic splendor and opulence into your living spaces. The commercial stars brand ambassador Deepika Padukone in a glamorous action-heroine role, pushing boundaries just like Royale Glitz does in the world of luxury paints. Surprisingly, the film also features renowned filmmaker Karan Johar as a special guest.

The latest Royale Glitz ad showcases the whimsical connection between brand ambassador Deepika Padukone and the Glitz-adorned wall.

The advertisement kicks off with a captivating action sequence featuring Deepika, elegantly attired and skillfully battling villains in her living room. Amidst this action-packed scenario, a flurry of glass and objects hurtle toward her, which she expertly dodges, inadvertently striking the wall with force. The plot takes an intriguing twist as the action sequence reveals its true nature – it's a scene being filmed for a movie, directed by none other than Karan Johar himself. This real-life collaboration, much-awaited by fans, unfolds seamlessly. After the shot, Deepika anticipates Karan's applause for her performance, but to her surprise, the walls #StealTheSpotlight. Karan Johar is awestruck by the paint's crack-free performance and captivated by its finish and sheen. Deepika is momentarily taken aback but soon joins Karan in admiring the wall.

The ad's artistic concept of 'a film within a film,' transitioning into reality at a pivotal moment, is truly distinctive. The playful interaction between the wall, Deepika, and Karan intricately weaves an engaging narrative. Amidst the harmonious décor, the infusion of grandeur and modernity enhances the film, captivating viewers and creating a strong aspirational appeal for owning the product.

As a director, Karan Johar places great emphasis on the aesthetics of his sets, and when it comes to portraying Deepika's home, it becomes even more crucial to convey luxury. The space seamlessly blends with the deep hues of Royale Designer Palette by Sabyasachi, and the flawless finish of Royale Glitz. The walls boast an unparalleled smoothness and an 'Ultra Sheen' finish that nearly mirrors Deepika's persona.

Amit Syngle, MD and CEO of Asian Paints Limited, stated, "The new commercial for Royale Glitz featuring Deepika Padukone and Karan Johar encapsulates the essence of an exhilarating action movie trailer while seamlessly integrating compelling product features. Our Royale Glitz range offers a captivating sheen, along with durability and resilience. In today's market, consumers seek ultra-luxurious finishes for their homes, and the inclusion of crack-free* performance takes this offering to an entirely new level.” (T&C apply. Only shrinkage and hairline cracks covered).

Royale Glitz seamlessly combines luxury with practicality in a single luxury interior wall paint. This premium paint guarantees an ultra-sheen finish with exceptional crack-free performance, ensuring long-lasting and beautiful homes that #StealTheSpotlight. Moreover, it offers designer shades from the Royale Designer Palette. Celebrated fashion designer Sabyasachi has curated 35 exclusive colors for this glamorous designer palette.