ASICS and Rohan Bopanna Team Up to Promote Physical and Mental Well-being

ASICS, the renowned Japanese sports performance brand, has joined forces with brand athlete Rohan Bopanna to amplify the global brand campaign, 'Move Your Mind with ASICS.' Rooted in ASICS' enduring philosophy of "Sound Mind, Sound Body," this campaign celebrates the profound impact of movement as a gateway to holistic well-being. ASICS firmly believes in the transformative potential of physical activity to enhance mental wellness and elevate spirits, asserting that this principle applies universally, regardless of one's athletic background.

The campaign's core objective is to inspire individuals from all walks of life to experience the uplifting effects of movement by joining ASICS on their journey towards physical and mental wellness.

Rohan Bopanna's ascent to World Rank 1 not only reaffirms his status as a true champion but also serves as an inspiration to aspiring athletes worldwide. His achievements underscore the belief that with hard work and dedication, individuals can attain their goals.

Recognized for his passion, grit, and performance, Rohan Bopanna has redefined the sport, demonstrating that anyone can achieve their best with commitment, a technology-driven approach, proper guidance, mental and physical balance, and, most importantly, the right gear.

As part of this campaign, ASICS introduces the French Blue Pack collection with Rohan Bopanna, featuring favorites of Rohan and other tennis players globally, including Gel-Resolution 9, Solution Speed FF 3, and Pro Fit Tech Apparel. In ASICS' tennis collection, fit and performance are seamlessly combined with advanced technologies and materials to create tennis shoes tailored to match individual playing styles.

Rohan Bopanna said, “For me, movement has always been key to unlocking my true potential. Having the opportunity to partner with a brand like ASICS which shares this philosophy, is incredibly exciting. Their dedication to providing athletes with the right equipment has been instrumental in my journey, both on and off the court. Together, we strive to inspire others to recognize their potential and embrace movement as a pathway to self-discovery.” 

Rajat Khurana Managing Director - ASICS India and South Asia said, “For many years now, ASICS has been on a mission to influence as many athletes as possible to experience the uplifting impact of movement on the mind as a way of achieving their physical goals. Through this campaign featuring ASICS Brand Athlete Rohan Bopanna, we aim to embolden sportsmen to embrace choices that expand their horizons, encourage personal movement in order to achieve their ultimate goals.”