Bata India Unveils Festive Collection with Star-Studded Campaign Featuring Kartik Aaryan

Bata India has launched a special festive collection that blends artisanal craftsmanship with high-fashion design, all showcased in an engaging film featuring the brand’s ambassador, Bollywood superstar Kartik Aaryan. Titled "Celebrate Every Step," this campaign is a vibrant extension of Bata’s global initiative, “Make Your Way,” which celebrates stories of perseverance and success for individuals who strive to shine.

The campaign captures Aaryan's inspiring journey to becoming a Bollywood sensation, portraying his various roles in life, including the setbacks that have fueled his comeback. “Kartik is seen celebrating all the roles he has played in his life, even the setbacks that helped him come back stronger inspiring individuals to trust their journey & celebrate every step,” the brand stated.

The latest collection includes classic brogues, monk strap loafers, and laced-up derby shoes for men, alongside trend-setting heels in ombre colors, crystal-accented mules, and shimmery, technology-infused Bata Comfit sandals for women. Perfectly timed for the festive season, prices for the collection start at just Rs. 2,499 and are available at Bata stores and online at bata.com.

Deepika Deepti, Head of Marketing, Bata India said, “At the heart of 'Celebrate Every Step' is a powerful insight: today's India is about individuals who dare to change their trajectories and make their own way. The campaign shines a spotlight on the inspiring journeys of Kartik Aaryan and other youth icons, with each story resonating with the ambition of today’s new age of consumers. The Artisanal Leather & Starlight collection, offers unmatched style, comfort, and confidence that you need to bring in the festivities this season.”

Brand Ambassador Kartik Aaryan shared, “I’m super excited to be a part of Bata’s ‘Celebrate Every Step’ campaign. As an actor, I have played many roles but this campaign inspired me to pause and celebrate the biggest role I have ever played – Me! This festive season is all about expressing yourself, standing out, and looking fabulous while you're at it. Time to step into the celebrations, both inside and out, with style.”

Udayan Chakravarty, National Creative Director, FCB India said, “The storytelling in the video takes the form of a dramatized mixed media biography instead of a conventional ad - leaning heavily into Kartik’s life, retrieving and drawing heavily from old photographs, archival footage and personal anecdotes. Through, Celebrate Every Step, we have tried to narrate Kartik’s story of grit that only Bata has the right to tell - having been there with Kartik, every step of his way.”

Joining Kartik in this celebration are new-age icons like designer and entrepreneur Masaba Gupta, singer-songwriter and actress Lisa Mishra, comedian Urooj Ashfaq, and actress Alaya F, all of whom have forged their own paths to success. This campaign applauds those who break the glass ceiling and embody the spirit of “Make Your Way,” aligning with the brand’s global campaign for its 130th anniversary.

Bata India invites consumers to shop the latest festive and occasion-wear collections at their nearest Bata store or online at bata.com.