Bata India's Hush Puppies Celebrates 65 Years with Innovative Joy-Spreading Initiatives

In honor of the 65th birthday of Hush Puppies, renowned footwear brand under Bata India, a distinctive month-long celebration unfolded across all touchpoints to convey the message of embracing life on a brighter note. The festivities commenced with a rejuvenating yoga session featuring puppies, accompanied by exclusive discount offers at Hush Puppies stores and on bata.com. The culmination of the celebration was marked by the unveiling of a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound.

A colossal Basset Hound-themed van traversed the streets of Gurugram, capturing attention and leaving a trail of joy and wonder. The vibrant and playful design not only attracted the interest of both young and old but also sparked conversations and ignited curiosity. As depicted in the film capturing the event, the excited expressions of passersby served as a reminder that a touch of creativity and whimsy has the power to bring unexpected delight into daily life. To share this moment with valued consumers, the van made special visits to the homes of select individuals, distributing smiles, cakes, and exclusive offers.

Ullas Vijay, Head Category and Communications at Bata India, stated, “The initiatives for Hush Puppies’ 65th Birthday go beyond just brand activations. The brand’s mission is to inspire individuals to live life on the bright side, and we, at Bata India, wanted to celebrate in a way that reflects the brand values of Hush Puppies: ‘Be True, Be Comfy, Be Bright, Be Bold.’ We commend Hush Puppies’ 65-year legacy of impeccable craftsmanship and innovative design. Here’s to more style, comfort, and positivity!"

In addition to these celebrations, Bata India organized an invigorating yoga session in the company of furry friends. The event, designed to evoke optimism and spread positive vibes, saw consumers participating in an energizing yoga session surrounded by adorable puppies.