BCCL launches 'Miss Diva' fragrances

Bennett, Coleman & Co. Ltd. (BCCL), one of India’s leading multimedia groups, has revealed its first tranche of licensing partners for Miss Diva. Miss Diva is a part of Femina Miss India pageant that sends India's representatives to Miss Universe and other international pageants. The youth property is on the way to expand its portfolio with as it on-boards All Good Scents as the exclusive fragrance partner. As per the agreement, All Good Scents has launched three signature fragrances - Covergirl, Fashionista and Showstopper. Priced at INR 990, these fragrances are exclusively available at Flipkart other than at the online portal of All Good Scents, while Archies is the offline retail partner. Commenting on the announcement, Rajiv Sheth, CEO & Creative Director – Just Scents Private Ltd. said, "Through this partnership, we aim to cater to the comparatively younger crowd. As a part of marketing, we will be integrating with the pageant happening next month." "Further, we look to launch body mists and gift sets under Miss Diva Range." All Good Scents is the first contemporary perfume house that gone beyond the traditional and local elements of India and brought the most celebrated fragrances from around the world. The modern and premium fragrances are made to suit different personalities and moods.