Beauty Creations and Disney Team Up for Limited-Edition Fall Lip Collection

Moonbug Entertainment has expanded its licensing presence through a new partnership with Carter’s, introducing product collections inspired by its popular children's franchises, CoComelon and Blippi.

The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring. The new collections feature characters from both brands across Carter’s apparel range, incorporating them into the retailer’s signature fabrics and textile designs.

In addition to clothing, the partnership also includes a range of children's accessories and products from Skip Hop. The assortment features backpacks, water bottles, snack cups, and toys designed around the CoComelon and Blippi properties.

The launch reflects the continued expansion of Moonbug’s consumer products business, leveraging the popularity of its preschool entertainment brands across apparel, accessories, and everyday children's products.

The collections are currently available through Carter’s retail channels.

Homegrown metalware brand P•TAL has launched SuRu, a handcrafted Kansa (bronze) dinnerware collection for children, in collaboration with actor Nakuul Mehta and singer Jankee Parekh. Designed for children aged 0 to 7 years, the collection marks the brand’s entry into the children's dining category.

Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware. The range includes handcrafted Kansa bowls and spoons designed to support early feeding experiences while incorporating traditional metal craftsmanship.

Crafted from Kansa, an alloy of copper and tin associated with traditional Ayurvedic practices, the dinnerware is handmade by the Thatheras of Jandiala Guru, Punjab. The artisans are known for preserving a metalcraft tradition recognized by UNESCO as an Intangible Cultural Heritage.

The company said the collection has been designed with practical features for young children, including lightweight bowls and spoons, a silicone base for stability during meals, rounded edges, and ergonomically designed cutlery suitable for toddlers.

Nakuul Mehta and Jankee Parekh shared, "Becoming parents changes the way you look at everyday objects. You begin to think deeply about what your child touches, grows up with, and eventually remembers. With SuRu, we wanted to create something that felt intentional, safe, and emotionally lasting.

Kansa (Bronze) carries such a beautiful sense of heritage, and the idea that Sufi & Rumi could one day look back at this set as part of their childhood made the collaboration incredibly meaningful for us. SuRu is not just about feeding a child; it’s about creating rituals, memories, and small moments of togetherness that stay with a family forever.“

Aditya Agrawal, Co-Founder, P•TAL said, “At P•TAL, we have always believed that the objects we live with should carry meaning beyond utility. SuRu represents that philosophy in one of its most intimate forms. Collaborating with Nakuul and Jankee felt incredibly organic because the intention behind the product came from a real parental emotion, the desire to give children something enduring in a world filled with disposable consumption. Through the craftsmanship of the Thatheras and the timelessness of Kansa (bronze), SuRu becomes more than a dinner set; it becomes an heirloom designed to hold memory, culture, and care across generations.“

As part of the launch, every SuRu Kids Dinner Set will include a musical card featuring the SuRu Fullaby Mealtime Rhyme, written for the collection and sung by Jankee Parekh. The addition is intended to create a more engaging mealtime experience for children and families.

With SuRu, P•TAL is expanding its portfolio of handcrafted home products while exploring opportunities in the children's segment through products that combine traditional craftsmanship, functionality, and personalization.

Vogue Eyewear has appointed actor Kriti Sanon as its new female brand ambassador, expanding its celebrity lineup alongside actor Shahid Kapoor, who continues his association with the eyewear brand.

The appointment comes as Vogue Eyewear launches its latest campaign, ‘Vogue Eyewear Journeys’, which focuses on themes of self-expression, individuality, and personal evolution. Through the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.

Built around the concept of personal growth and transformation, the campaign explores how style changes over time as individuals discover different facets of themselves. The narrative follows various stages of self-discovery and highlights the role of eyewear in expressing personal identity. The campaign carries the tagline, “when you meet you, you find you”.

 Kriti Sanon said, “Vogue Eyewear is on trend, versatile, and resonates perfectly with my personal style. I’m excited to join them with their latest campaign that explores constant reinvention, as we explore new aspects of our own personality. The campaign beautifully captures this journey of self-discovery and how style plays a key role in self-expression.”

Shahid Kapoor shared, “What I’ve always appreciated about my journey with Vogue Eyewear is how naturally it aligns with my own sense of style… unforced, evolving, and personal. This campaign captures that spirit. Having Kriti join the brand adds a fresh dynamic; she has a strong, individual point of view that complements it beautifully.”

The campaign positions eyewear as a fashion accessory that can complement different expressions of style while reflecting changing personal preferences and experiences.

Conceptualised by Network Advertising, the campaign has been directed by Emmy-nominated Suraj Wanvari, with photography by Prasad Naik. It will be promoted across digital, social media, print, and out-of-home platforms.

Kidswear brand Goldie + Ace has partnered with The Smurfs to introduce a new licensed apparel collection for children. The Goldie + Ace x The Smurfs range is set to launch globally on June 3 and will cater to children aged between 1 and 7 years.

The collection spans multiple product categories, including everyday apparel, knitwear, swimwear, sleepwear, vintage-washed denim, and a selection of collectible pieces. Inspired by the iconic characters created by Peyo, the range brings elements of The Smurfs universe into children's fashion through prints, embroidery, and character-led designs.

To support the launch, the campaign features a hand-painted mural inspired by Peyo’s original artwork. The creative concept also incorporates three handcrafted papier-mâché apples, referencing a well-known detail from The Smurfs lore that each Smurf measures three apples in height.

Among the featured products is The Smurfs Knit Sweater, designed with a large jacquard-knit Smurf graphic and colour palette inspired by the classic cartoon series. Another highlight is The Smurfs Village Print Burton Overall, which showcases an all-over village-themed print drawn from Peyo’s illustrations and finished with the brand’s signature vintage wash treatment.

The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves. The Smurfette Pinafore Denim Dress incorporates Smurfette embroidery details along with primary-coloured buttons, while The Smurfs Rugby Shirt combines a butter-yellow base with graphic artwork and contrast panel detailing.

According to the company, the collection has been designed as a coordinated range, allowing consumers to mix and match pieces across categories while celebrating one of the most recognizable entertainment franchises in children's culture.

The launch adds to the growing trend of character-based licensing collaborations within the children's apparel market, where brands continue to leverage well-known intellectual properties to drive engagement and expand product offerings.

Fitness and lifestyle brand HRX has expanded its product portfolio with the launch of a new fragrance collection in partnership with PCA Group. The move marks the brand’s entry into the personal fragrances category as part of its broader Gym Locker Room Strategy aimed at catering to the lifestyle needs of fitness-focused consumers.

The newly introduced collection includes three variants—Hero, Rise, and Xtreme—and features deodorant body sprays and Eau De Toilette products. The range has been developed to align with different daily routines and preferences while focusing on long-lasting formulations and premium fragrance profiles.

Hero combines notes of pink pepper, spearmint, and sandalwood, while Rise features bergamot, lavender, and vetiver. Xtreme offers a blend of cardamom, leather, and oud, targeting consumers who prefer stronger fragrance profiles.

The collection has been developed in collaboration with PCA Group, a global beauty distribution platform that supports brands through manufacturing, distribution, and market expansion services. The company operates across multiple markets and works with brands in the beauty and personal care sector.

Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.

Afsar Zaidi, Co-founder, HRX said, “HRX Locker Room Strategy has been a long-term plan for us. And Fragrances are the most important part of that plan. With this, we want to enable everyday athletes in all aspects of their life; focusing on what they need in their Gym Locker Room, post or before their workouts, starting with Fragrances. Our partnership with PCA gives us the perfect foundation to build a credible and scalable business in that direction.”

Piyush Golia, President, The PCA Group, added, “Hrithik Roshan and his illustrious HRX brand have entrusted us to manage the personal care segment of his products. As a major player in the global beauty industry and with our vertically integrated business structure, HRX, associated retailers, and the brand customers will reap the benefits of not only our vast distribution network, but also our international field team. One of our unique abilities under our vertically-integrated powerhouse is the ability to distribute to multiple channels quickly, efficiently and accurately to the retailers and consumers with the utmost precision. For discerning customers like those of HRX, we're a respected resource across the distribution channel."

The fragrance launch reflects HRX’s efforts to expand beyond fitness apparel and accessories into adjacent lifestyle categories. Through the new range, the company aims to strengthen its presence in the personal care market while building a broader ecosystem of products targeted at everyday fitness enthusiasts.

Retail and fandom merchandise brand BoxLunch has introduced a new outdoor-inspired collaborative collection as it looks to tap into seasonal demand driven by summer travel, outdoor recreation, and adventure-focused lifestyle trends.

The latest collection blends entertainment-inspired merchandise with functional summer fashion, bringing together fandom, casualwear, and travel-oriented accessories designed for outdoor settings and everyday use.

Drawing inspiration from well-known franchises such as Snoopy, Jurassic Park, and The Lord of the Rings, the collection expands BoxLunch’s licensed merchandise portfolio while aligning with growing consumer interest in themed lifestyle products.

According to the company, the range has been developed to cater to consumers seeking versatile apparel and accessories suitable for travel and outdoor experiences during the summer season.

The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories. These products are designed for use across a variety of activities including camping trips, hiking weekends, road travel, beach outings, theme park visits, and casual day-to-day wear.

The launch reflects a broader trend where retailers are increasingly combining licensed entertainment properties with fashion and lifestyle categories to create merchandise that extends beyond traditional fan collectibles. By integrating outdoor and seasonal themes with recognised franchises, BoxLunch aims to appeal to consumers looking for products that combine personal interests with functional use.

With the new collection, BoxLunch continues to expand its collaborative and franchise-led product offerings while strengthening its presence in the lifestyle and apparel segment through category diversification and seasonal merchandise launches.

Smartphone brand realme has introduced an AI-powered mini drama series titled Darbar Diaries alongside the launch of its latest smartphone, the realme 16T 5G, as part of its content-led marketing strategy aimed at younger audiences.

The five-episode series combines fantasy storytelling with alternate timelines to showcase the smartphone’s features through entertainment-driven content. The narrative follows Arjun, a Gen-Z vlogger who finds himself transported to a historical kingdom and uses the realme 16T 5G to navigate various challenges.

The company said the initiative reflects its attempt to experiment with new storytelling formats that combine artificial intelligence and short-form entertainment to engage digital-first consumers.

realme India said, “With the AI mini drama series for the realme 16T 5G, we wanted to experiment with a fresh storytelling format that feels entertaining, immersive, and native to today’s digital-first audiences and innovation-led experiences. By combining AI creativity with fantasy-driven narratives, we are reimagining how smartphone brands can engage with youth in a way that goes beyond traditional marketing.”

Each episode focuses on a specific feature of the realme 16T 5G, including battery performance, AI camera functions, AI Popout technology, smoothness optimisation, and IP69-rated durability.

The campaign marks realme’s latest move to use entertainment-based formats to communicate product specifications and capabilities. By integrating AI-generated storytelling with digital video content, the brand is seeking to create stronger engagement with younger consumers who increasingly consume brand content through social and short-form platforms.

The realme 16T 5G is positioned by the company as an "8000mAh 3-Day Powerhouse" and is targeted at consumers looking for smartphones suited for gaming, travel, entertainment, and content creation.

Brandman Retail, an India-focused distributor and retailer of international sports and lifestyle brands, has entered into a strategic partnership with Skechers India to manage select marketplace operations across digital platforms.

Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses. In its role as an online distribution and management partner, Brandman will oversee authentic product availability, pricing consistency, and compliance with Skechers’ global brand standards.

The partnership will cover major ecommerce platforms including Amazon, Flipkart, Myntra, Ajio, Tata CLiQ, and Nykaa Fashion, along with select quick-commerce channels that are witnessing rapid growth.

Through this collaboration, the companies aim to strengthen digital brand visibility, improve merchandising, and enhance product discoverability across online marketplaces while maintaining consistent brand representation.

Arun Malhotra, Director, Brandman Retail said, "E-commerce continues to be a key growth driver in India’s retail landscape. Our partnership with Skechers is focused on building a robust and scalable digital ecosystem that not only enhances brand visibility but also delivers a seamless and consistent consumer experience across platforms."

The partnership structure has been designed to support future expansion while remaining aligned with Skechers’ global brand guidelines and marketplace standards.

Licious has introduced a new marketing campaign titled ‘Mother of All Momos’ as the brand looks to expand its footprint in India’s growing momo category.

The campaign is centred around the country’s strong consumer preference for momos and positions Licious’ products as a convenient at-home alternative while retaining the qualities commonly associated with the popular street food category.

The brand’s momo portfolio currently includes four variants: loaded chicken, Korean chicken, cheesy chicken, and chunky prawn. Through the campaign, Licious is highlighting features such as meat-heavy fillings and thinner wrappers while reinforcing its premium offering at an accessible pricing level.

To support the campaign rollout, the company has adopted a multi-platform marketing strategy spanning cinema advertising, residential community activations, quick commerce channels, out-of-home media, creator partnerships, and digital-led content.

The campaign was launched with activations at PVR cinemas in Delhi and Bengaluru. In the Delhi-NCR region, Licious collaborated with creators and comedians including Gaurav Kapoor and Vir Saini to connect with the city’s established momo culture. In Mumbai, the campaign positioned momos as a familiar and convenient food choice suited to urban lifestyles.

Varun Khanna, Senior Vice President - Marketing, Licious said, “The idea was simple. Don't sell momos, celebrate them. Indians don't need to be convinced to love momos, they already do. Licious wanted to meet that love where it lives, whether that's a cricket match, a comedy show, or a movie theatre. The campaign did exactly that. The response has been strong with Delhi, Bangalore & Mumbai seeing multi-fold growth in revenue and adoption."

With its entry into the momo category, Licious aims to bring greater consistency, convenience, and consumer trust to a segment that has traditionally been dominated by local and unorganised sellers.

Godrej Professional, the professional haircare and styling brand from Godrej Consumer Products Limited (GCPL), has launched its new hair colour collection ‘Vybe’, powered by its Colour Play hair colour system. The collection is now available at leading salons in Delhi and across India.

Colour Play is Godrej Professional’s hair colour platform designed to deliver trend-led shades with long-lasting colour intensity while supporting hair nourishment and maintenance.

The Vybe collection introduces three distinct colour concepts aligned with evolving styling preferences. ‘Chaos Mode’ features cool-toned beige blonde shades aimed at consumers seeking bold looks. ‘Soft Launch’ focuses on dimensional brunette tones inspired by understated luxury, while ‘Main Character’ highlights warm auburn brown shades designed for statement looks.

Alongside the collection launch, Godrej Professional announced plans to upskill more than 1,000 salon professionals nationwide through technique-focused seminars centred on Vybe. The initiative began with a training event in Delhi attended by over 200 hairstylists, salon professionals, and salon owners.

Bhoomika Goyal, Business Head, Godrej Professional said, “The Vybe Collection reflects where the future of hair colour is headed, towards bolder, more expressive and trend-led looks. Powered by Godrej Professional’s Colour Play range, Vybe is designed to give salons globally inspired colour trends tailored for globally influenced consumers. Through this launch, we are taking Vybe across multiple cities to upskill over 1000 salon professionals, because future of the category growth comes from empowering the hairstyling community alongside us. With trendsetting collections like Vybe, our focus is to deepen salon engagement by equipping stylists with the latest techniques and celebrate the creative professionals who bring every colour story to life for their clients.”

The launch event in Delhi featured technical training sessions and a live hair show led by Shailesh Moolya, National Technical Head, Godrej Professional. The sessions focused on colour application techniques and global hair trends, aimed at helping salon professionals adapt international styles for personalised consumer preferences.

Shailesh Moolya, National Technical Head, Godrej Professional shared, "Vybe was built around a single truth, a vibe is the emotional energy you carry and your hair colour should carry it with you. Chaos Mode oozes positive and cool toned beige blonde tones that are luminous, multidimensional, alive with movement. Soft Launch is a calm blend of brunettes, effortlessly luxurious. Main Character is bold and powerful draped in auburn brown that commands a room. Each look is brought to life through techniques inspired by the world around us, from Japanese Kintsugi art to a turtle's shell. Global beauty is moving fast towards identity-led expression and Godrej Professional is actively shaping the future of how India wears colour."

Built around the theme of self-expression, the Vybe collection is inspired by changing consumer attitudes toward hair colour and personal identity. The collection follows the philosophy, "Hair colour is an expression of —feel your shade, wear your vybe," and positions hair colour as an extension of individual style and mood.

In addition to Vybe, Godrej Professional also showcased Botosmooth, a formaldehyde-free hair Botox treatment enriched with nourishing oils. According to the company, the treatment is designed to smooth hair, reduce frizz, and improve manageability while delivering longer-lasting results.

Horlicks has expanded its beverage portfolio with the launch of a ready-to-drink (RTD) milkshake range, marking the brand’s entry into the growing nutrition-based RTD beverage market.

The newly launched Horlicks Milkshake is available in three flavours: Classic Malt, Chocolate, and Kesar Badam. Priced at Rs 20, the product contains 40 percent less total sugars and is fortified with 10 nutrients, including vitamins and zinc, according to the company.

The launch targets Gen Z consumers and reflects the broader industry trend of beverage brands moving towards convenient, on-the-go consumption formats.

Alongside the product introduction, the company has unveiled an integrated marketing campaign titled ‘No Guilty, Only Pleasure’. The campaign focuses on changing consumer preferences, particularly among younger audiences seeking products that combine taste with nutritional considerations.

The campaign features a series of films and digital content built around everyday consumption moments, including commuting, workplace breaks, college gatherings, and evening snacking occasions.

Rajneet Kohli, executive director, Foods and Refreshment, Hindustan Unilever, said: “The Ready-to-Drink category is evolving rapidly, driven by Gen Z consumers seeking convenience, taste and more mindful choices in formats that fit seamlessly into their lifestyles. Earlier this year, we expanded Boost Ready-to-Drink nationally with our Classic, Caramel and Badam variants, strengthening our presence in the RTD segment. With Horlicks Milkshake, we are further expanding our foray into the overall RTD category by bringing the trusted nutrition of Horlicks into the chilled RTD space. The offering combines great taste, convenience and more mindful nutrition credentials in a format that is culturally relevant, accessible and designed for today’s generation. The launch reflects our focus on building future-facing nutrition categories that connect strongly with evolving consumer needs and consumption habits.”

The company said the ‘No Guilty, Only Pleasure’ campaign will be promoted across television, digital platforms, social media, influencer partnerships, outdoor advertising, and sampling initiatives.

The Horlicks Milkshake range is currently available through retail stores and select online platforms across India.

Luxury menswear brand Gargee Designer’s has unveiled “The VOYAGE,” its Resort Summer 2026 collection focused on lightweight tailoring and contemporary summer fashion.

The new collection draws inspiration from travel and resort dressing, featuring a range of lightweight blazers, relaxed shackets, structured jackets, and down vests designed for both leisure and social occasions. The collection emphasises versatile silhouettes, breathable fabrics, and tailored construction aimed at balancing comfort with modern styling. The pieces are designed to transition across different settings, incorporating layered styling and lightweight materials suited for summer wear.

Ravi Gupta, Creative Designer and Director, Gargee Designer’s said, “The VOYAGE is basically a nod to effortless luxury and contemporary summer dressing. The whole idea was to build versatile pieces that bring sophistication along with real ease for the modern man, not just “nice” clothing. Whether it’s a holiday, a social event, or just everyday styling, this new line aims to help men feel confident, comfortable, and polished in every setting.”

With The VOYAGE, Gargee Designer’s continues to strengthen its presence in the luxury menswear market by combining established tailoring techniques with evolving design preferences. The launch reflects the brand’s focus on expanding beyond occasion wear and catering to consumers seeking premium fashion choices aligned with modern lifestyles.

The Resort Summer 2026 collection is currently available across select Gargee Designer’s stores and on the brand’s official website.

Safari Industries and Manyavar have partnered to introduce “Shaadi Ka Safar,” a wedding-themed luggage collection aimed at positioning travel gear as a part of modern Indian wedding celebrations.

The collaboration brings together Safari’s travel luggage expertise and Manyavar’s experience in wedding and celebration wear to create a range designed for wedding-related travel and gifting needs.

Built around the idea that luggage plays a role throughout wedding journeys, the collection is intended for use across occasions such as bridal trousseau packing, family gifting, and travel for newly married couples.

The launch is supported by a marketing campaign featuring national editorial outreach, wedding and fashion-led storytelling, influencer content, and experiential activations. As part of the campaign, dancer and actress Mukti Mohan and actor Kunal Thakur will feature in promotional content.

Sudhir Jatia, Managing Director, Safari Industries said, “At Safari, we have always believed that luggage is part of life’s most important journeys. With ‘Shaadi Ka Safar’, we wanted to create something that goes beyond utility, something that feels special enough for one of the most memorable milestones in a consumer’s life. This collaboration with Manyavar allows us to bring together thoughtful design, functionality, and celebration in a truly distinctive way.”

Vedant Modi, Chief Revenue Officer, Vedant Fashions Limited added, “Weddings in India are deeply emotional, culturally rich, and filled with rituals, gifting, and expression. For decades, we have had the privilege of dressing couples for their most important celebration days, and now we are thrilled to accompany them on the journey that follows. Partnering with Safari Industries for this collaboration was a natural fit, their legacy in crafting durable, innovative travel gear perfectly complements our vision of celebration and modern style. With ‘Shaadi Ka Safar’, we are extending the celebration beyond apparel and into an entirely new category, creating a product experience that feels relevant, elegant, and meaningful for today’s couple.”

The ‘Shaadi Ka Safar’ luggage collection is available through Safari stores, select Manyavar outlets, the brand websites, and major online marketplaces.

Fashion designer Todd Snyder and footwear brand Sperry are set to launch their third collaborative collection inspired by the television series “Mister Rogers’ Neighborhood.” The limited-edition lineup revisits signature styles associated with Fred Rogers, featuring Sperry’s CVO sneaker, a zip-up sweater, and an exclusive Trolley graphic T-shirt.

The collection draws inspiration from the recognizable wardrobe elements worn by Rogers in the show, reinterpreting them through contemporary design.

Explaining the collaboration, Snyder said, “One day, we were going through our archives, and Fred Rogers' shoes caught my eye … those iconic blue canvas sneakers. Turns out, he was wearing the Sperry CVOs. I grew up on 'Mister Rogers' Neighborhood.' It was such a great show. And now here was the perfect opportunity to share Rogers' message of kindness and acceptance with a new generation. We took the idea to Sperry, and they were all in. It was organic, everything clicked at every step … it's the way the best kinds of collaborations happen.”

The collection has been developed in partnership with Fred Rogers Productions, the non-profit media organisation that continues Rogers’ legacy through children’s programming and educational experiences centred on kindness, respect, and learning.

A portion of proceeds from every purchase will support Fred Rogers Productions and its initiatives focused on children and families.

 Katie Huber, Senior Director of licensing at Fred Rogers Productions said, “Mister Rogers' shoes and sweaters are recognizable visual elements of the iconic character and evoke nostalgia and meaning for fans of the beloved series. The collaboration with Todd Snyder and Sperry is an example of the timelessness of 'Mister Rogers' Neighborhood' that provides a physical connection point for existing fans while introducing the brand to a new audience.”

The Sperry x Todd Snyder x Mister Rogers’ Neighborhood collection will be available through ToddSnyder.com, Sperry.com, and Todd Snyder retail stores.

Jewellery brand Tanishq has rolled out a new campaign featuring Sachin Tendulkar to showcase its gold exchange programme and underline the transparency involved in the process.

Created by TBWA\Lintas, the television commercial follows Tendulkar through the gold exchange journey at a Tanishq store. The film highlights key stages including gold weighing, purity testing through the Karatmeter, melting of old jewellery, and final valuation.

According to the company, customers can exchange gold purchased from any jeweller, including jewellery with purity starting from 9KT. The programme also covers the exchange of old, damaged, or inherited jewellery against new purchases.

The campaign comes at a time when gold exchange continues to gain traction among consumers seeking to reduce the cost of jewellery purchases, particularly during weddings and family occasions.

Arun Narayan, CEO, Jewellery Division, Titan Company said, “Gold Exchange is fundamentally a trust-led decision, because customers are parting with jewellery that carries both emotional and financial significance. At Tanishq, we have built our Gold Exchange process over decades on the pillars of transparency, credibility and customer confidence. As this category becomes more mainstream, we believe the differentiator will not be the availability of exchange, but the trust in the process itself. This campaign reflects the systems, safeguards, and transparency measures that continue to make Tanishq one of India’s most trusted Gold Exchange destinations."

Sachin Tendulkar shared, “In India, gold carries a deep emotional connection, tied to life’s most important moments, especially weddings and family celebrations. Trust and transparency are therefore essential for people to feel confident and comfortable when they buy or exchange gold. Tanishq’s Gold Exchange respects this sentiment and strives to uphold it in every interaction.”

According to Tanishq, more than 36 lakh customers have participated in its gold exchange programme over the years.

Ayuvya, an Ayurveda-inspired wellness brand, has launched Diabo Plus Shots, a ready-to-drink wellness supplement designed for diabetic consumers, alongside a new digital video campaign titled “DITCH THE JUICE, TAKE THE SHOT.”

The launch comes as lifestyle-related health concerns, including diabetes, continue to rise across age groups. Through the campaign, the brand aims to highlight the role of consistent wellness habits and convenient daily support within increasingly busy lifestyles.

Diabo Plus Shots are positioned as a portable sugar control supplement designed to support consumers seeking convenient wellness solutions. The ready-to-drink format is intended for use during travel, work, and other daily routines, offering an alternative to conventional supplement formats.

The product is formulated to support metabolic wellness, including post-meal sugar management, healthy insulin functioning, glycemic stability, and metabolic activity. The brand said the shots are intended to be used as supplement care alongside prescribed medication, depending on individual health requirements.

Pawanjot Kaur, Founder, Ayuvya  said, “Diabo Plus Shots were created with a very clear understanding of the modern diabetic consumer’s lifestyle. People today want wellness solutions that are not just effective but also convenient enough to carry everywhere and consume without disrupting their routine. With Diabo Plus Shots, we wanted to build a one-of-a-kind sugar control supplement that solves for portability, ease of usage, and consistency so consumers do not end up missing their wellness support. At the same time, we also wanted to bring meaningful product innovation into the Ayurveda category, where such consumer-focused formats are still relatively uncommon.”

Centered around the message “DITCH THE JUICE, TAKE THE SHOT,” the campaign reflects Ayuvya’s strategy to make Ayurveda-inspired wellness products more accessible and compatible with modern lifestyles.

The company said the launch is part of its broader focus on developing consumer-oriented wellness formats that combine Ayurvedic principles with portability, convenience, and product innovation.

Gen Z-focused fashion brand OWND!, part of Aditya Birla Fashion and Retail, has partnered with gaming creator Payal Gaming to launch ‘Gamer Drop’, a creator-led fashion campaign inspired by gaming culture and streetwear.

The campaign marks what the brand describes as a gamer-curated fashion initiative, combining gaming aesthetics with everyday fashion and creator-led storytelling. Curated by Payal Gaming, the collection includes menswear and womenswear styles influenced by gaming culture while designed for daily wear.

The collaboration comes as gaming increasingly influences youth culture, extending beyond entertainment into fashion, music, and digital identity. Through ‘Gamer Drop’, OWND! aims to position gaming-inspired fashion as part of a broader lifestyle movement among young consumers.

Marco Agnolin, Chief Executive Officer, OWND!. said, "Gaming is no longer just entertainment – it’s culture. It is shaping how young consumers build communities, express their identities, and engage with fashion. With ‘Gamer Drop’, we wanted to tap into that cultural shift by creating a collection that goes beyond conventional gaming merch and feels genuinely relevant to everyday style. Payal was the perfect collaborator to bring that vision to life, and through this campaign, we hope to celebrate individuality while building a deeper connection with India’s digitally native, culture-conscious youth."

According to the brand, the collection reflects Payal Gaming’s personal style and community-led identity, moving beyond conventional creator merchandise to create a fashion line rooted in gaming culture and streetwear.

The campaign will be promoted through digital content, influencer collaborations, gaming communities, retail activations, and in-store branding across OWND! outlets. The collection is available through the brand’s website and retail network across India.

Fashion e-commerce platform AJIO has launched a new campaign for its annual Big Bold Sale, which began on May 27, placing a stronger focus on rapid delivery alongside fashion discounts.

The campaign features Bollywood actor Shraddha Kapoor alongside Ayush Mehra and Niti Taylor. The films follow a vacation planning scenario where a last-minute wardrobe concern is addressed through AJIO’s same-day delivery proposition.

Unlike previous Big Bold Sale campaigns that largely focused on discounts and celebrity-led storytelling, the latest films highlight delivery speed as a key message. The campaign promotes the idea of near-instant fashion access, positioning quick delivery as part of the shopping experience.

The campaign aligns with the recent expansion of AJIO Rush, the platform’s fast-delivery service offering deliveries within four hours in select markets. Initially launched in six cities including Delhi, Mumbai, Bengaluru, and Hyderabad, the service has now expanded to more than 600 cities.

The move comes as rapid fashion delivery gains traction in India’s e-commerce market, driven by growing demand for convenience and impulse-led shopping.

AJIO faces competition in the segment from players including Myntra, which launched M-Now in late 2024 with 30-minute delivery services before expanding beyond Bengaluru to cities such as Delhi and Mumbai.

Other platforms including Slikk, NEWME, and KNOT have also entered the fast-fashion delivery space as brands increasingly compete on shorter delivery timelines and faster fulfilment models.

Mother’s Recipe has launched a new national campaign for its pickle range alongside a refreshed packaging identity, marking the first major design update for the portfolio since its launch.

The revamp introduces a new visual identity across the brand’s pickle offerings, aimed at reflecting regional flavours and cultural associations linked to pickle-making traditions in India.

According to the company, the redesigned packaging incorporates regional elements such as local language labels, colour palettes inspired by traditional sarees, and visual cues drawn from home kitchens and utensils. All 64 pickle variants will now feature their names in regional languages on the packs.

The campaign has been conceptualised by 82.5 Communications and will be rolled out across television, digital platforms, out-of-home advertising, retail, and on-ground activations. Key markets include Mumbai, Pune, Bengaluru, Delhi NCR, and the North East.

Sanjana Desai, Executive Director, Desai Foods said, “For generations, Mother’s Recipe pickles have stood for authenticity, nostalgia, and the unmistakable flavours of mother’s love. As we unveil our refreshed identity, the new campaign celebrates the deeply personal and regional rituals of pickle-making across India — where every mother brings her own love, care, and signature touch to the recipe. Through this campaign, we wanted to capture that rich diversity of authentic regional flavours and bring alive the emotion of ‘Swaad Mamta ka’ that Mother’s Recipe has always represented.”

Vihar Patkar, Group Creative Director, 82.5 communications (WPP Group) shared, “This was a rare opportunity to revisit how the Mother’s Recipe pickle range shows up, both visually and emotionally. The creative thought was to build from a truth that is deeply familiar across India, that while every home may make pickle differently, the love, patience and care behind it remain universal. That gave us a campaign rooted in memory, while the new packaging gave the portfolio a stronger and more contemporary identity in market.”

The company said the refreshed packaging and campaign will be introduced nationally in phases, depending on product availability across markets.

Pee Safe has launched its #PlayInComfort campaign on the occasion of Menstrual Hygiene Day, partnering with cricketer Smriti Mandhana to encourage young girls to continue participating in sports during menstruation.

The initiative focuses on challenges such as menstrual discomfort, fear of leakage, limited awareness, and inadequate access to menstrual hygiene products, which the brand says often discourage girls from engaging in sports and physical activities.

According to the company, the campaign draws attention to how periods can affect sports participation among adolescent girls and seeks to encourage more open conversations around menstruation within sporting environments.

As part of the initiative, Mandhana has joined the campaign to support awareness around menstrual hygiene and promote confidence among girls during their periods.

The campaign also highlights the importance of access to comfortable and easily available menstrual hygiene products for girls involved in sports and physical activities.

Vikas Bagaria, Founder, Pee Safe said, “Many young girls slowly start drifting away from sports once they begin menstruating, not because they lack talent or ambition, but because periods are still surrounded by silence, discomfort, and weak awareness. With #PlayInComfort, we want to encourage girls to keep chasing the sports they love with confidence as well as comfort. In addition, over the years, Pee Safe has conducted more than 370 dedicated awareness and hygiene sessions across 90+ cities in India as part of our ongoing commitment to make conversations around menstrual health more reachable, better informed, and free from stigma.”

According to the brand, Pee Safe has conducted over 370 menstrual hygiene awareness and education sessions across more than 90 cities in India as part of its broader efforts to improve awareness and reduce stigma around menstrual health.

The #PlayInComfort initiative was launched to coincide with Menstrual Hygiene Day and forms part of the brand’s continued focus on menstrual health awareness and accessibility.