bigbasket associates with Rajasthan Royals team as their official grocery partner for upcoming IPL season
bigbasket associates with Rajasthan Royals team as their official grocery partner for upcoming IPL season

bigbasket, India’s largest online grocery store, will be the official online grocery partner for the Rajasthan Royals team during the upcoming season of Indian Premier League, scheduled to start from September 19 in the United Arab Emirates (UAE). With the tagline Har Din Sasta, the objective of this association will be to focus on Affordability and Quality while accessing a whole new set of customers.

Online grocery shopping has gained major traction over the last five months owing to the pandemic as customers discovered the convenience and safety of buying groceries online. This is now estimated to be the fastest-growing segment growing at about 70% Y-O-Y driven by customers moving from being offline stores to online stores and existing online shoppers moving their entire grocery basket to online stores.

bigbasket is creating milestones in the online retail market and has recently re-engineered its supply chain across cities to build a capability to deliver all of its customer orders within the same and delivery a large number of them within 2-3 hours. The company’s operations have expanded to 30 cities in India recording about 12 million customer orders per month and it has recorded significant growth over the past six months. bigbasket is already a brand to reckon with for its customer-centric approach, and the association with Rajasthan Royals will enable it to capture the market further drawing on the affordability aspect.

Vipul Parekh, CMO & CFO, bigbasket, said, “bigbasket has always been a preferred brand for online groceries among its consumers akin to Rajasthan Royals which is a mass favorite when it comes to cricket and IPL. This association connects these two popular brands and we hope to capture a new online customer base. We are happy to be associated with the Rajasthan Royals team and customers can look forward to some exciting campaigns in the days to come.”

Jake Lush McCrum, COO, Rajasthan Royals, added, “We are delighted to secure bigbasket as one of our leading partners for IPL 2020. bigbasket has achieved huge growth in the last 5 years, and remains an innovative and agile business, very similar to RR. The company has supported millions during this COVID pandemic and we hope to entertain these consumers with many hopefully becoming RR fans.” 

To further drive consumer engagement, bigbasket will be launching exciting offers, competitions, and campaigns over the next few weeks throughout the IPL season. Aimed at capturing the interest of the Rajasthan Royals fans and driving home the bigbasket advantage, the campaigns will be held on the team’s game days.

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