Indian beer brand Bira 91 has joined hands with Warner Bros. Consumer Products to launch merchandise inspired by the newly released HBO Original series House of the Dragon.
House of the Dragon is a prequel to the popular show Game of Thrones and was released in August. Based on the book Fire and Blood by George R. Martin, the show focuses on the genesis of the Targaryen family.
Bira’s merchandise includes products inspired by the world of Targaryens, such as limited-edition glassware, graphic t-shirts, and collectibles like bar blades and coasters. The merchandise is priced between Rs 399-5999.
Ankur Jain, Founder and CEO of Bira 91 said, “As a lifestyle brand, we strive to build unique consumer experiences across many touch points. As fans of the Game of Thrones franchise, we are really excited for the new show and are sure that this season, fire will truly reign.”
The series is being broadcast on Disney Plus Hotstar, which has 50 million paid users in India. After its premiere on HBO, the show drew a global viewership of over 10 million, almost double the 4.2 million viewership of Game of Thrones in 2011. House of the Dragon became the most-watched HBO TV show in Europe.
CorporateThis collection serves as a testament to utilitarian design principles and honors the origins of each brand.
CorporateThis partnership introduces a limited edition Star Wars pack for Dabur Herb'l's popular Activated Charcoal Toothpaste, blending oral care with the timeless allure of the Star Wars universe.
CorporateThe association with Shruti Haasan, daughter of iconic actor Kamal Haasan and actress Sarika Thakur, is expected to bolster consumer trust and brand loyalty for Kalamandir Jewellers, further enhancing its legacy of over 37 years.
CorporateThis collaboration aims to provide customers with a meticulously curated selection of Pre-Owned Timeless Icons, focusing on luxury handbags renowned for their craftsmanship.
Copyright © 2009 - 2024 License India.