BMW M Expands Product Portfolio, Launches Exclusive Apparel Collection

The premium automaker also stated that the latest collection is also sustainable as it has used Better Cotton Initiative (BCI) certified cotton and recycled polyester.

BMW M created an exclusive collection of clothing to mark its 50th anniversary. The garment collection constitutes 14 items and each has been branded with a logo stating ‘50 Years of BMW M’. BMW M has made this collection in collaboration with PUMA. BMW M shares the garments have a sporty flair and streetwear-like styling. The collection was showcased at the Goodwood Festival of Speed this year.

The premium collection from BMW M offers caps, jackets, hoodies, and T-shirts for men and women along with BMW M 50 ‘Blaze of Glory’ shoes. These exclusive shoes feature PUMA’s patented Trinomic technology and 3D printed metallic BMW and M logos. Other products in the collection include the BMW M Board case and a backpack, as well as two pairs of BMW M sunglasses, the BMW Baby Racer III and the BMW M8 GTE Ride On as the 50th-anniversary version.

Head of BMW Lifestyle Stefan Karch this collection from the brand is highly dynamic. “Together with our long-standing licensing partner PUMA, we manage to constantly inject fresh impetus in a highly dynamic competitive environment. The integration of the BMW M 50th Anniversary Collection at the Goodwood Festival has caused a real stir,” Karch said.

BMW collaborated earlier with PUMA to create a 25-piece called the BMW M MOTORSPORT collection to pay homage to BMW M Motorsport. The premium automaker also stated that the latest collection is also sustainable as it has used Better Cotton Initiative (BCI) certified cotton and recycled polyester.