boAt Teams Up with IPL Giants RCB and GT as Official Audio and Wearable Partners

boAt has officially announced its partnership with two prominent IPL teams – the Royal Challengers Bangalore (RCB) and the Gujarat Titans (GT) – as their official Audio and Wearable Partner for the upcoming season. This strategic collaboration underscores boAt's commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India.

The association with RCB and GT, renowned teams in the IPL, reflects boAt's values of innovation, passion, and excellence. With its wide range of high-quality audio products and smart wearables, boAt enables fans to stay connected to the game, enjoy immersive sound experiences, and showcase their team allegiance with style.

Aman Gupta, Co-Founder and CMO, boAt said, "We are incredibly excited to partner with the Royal Challengers Bangalore and the Gujarat Titans as their official Audio and Wearables Partner. Both teams are known for their aggressive gameplay and passionate fan base, which perfectly aligns with boAt's energetic and youth-centric brand identity. Through this collaboration, we aim to elevate the fan experience, celebrate the spirit of cricket, and inspire fans to #BeAboAthead."

boAt's 'Be a boAthead' campaign invites individuals to join its vibrant community, offering rewards and prizes through exclusive games and activations linked to IPL teams Gujarat Titans and Royal Challengers Bangalore. By fostering camaraderie and excitement, the campaign embodies boAt's commitment to engaging its community and reinforcing its leadership in audio and wearable technology. Through this initiative, boAt aims to not only expand its reach but also deepen connections with its community of ‘boAtheads’, creating memorable experiences that extend beyond the IPL season. Additionally, boAt will roll out a comprehensive marketing campaign throughout the season, capturing the fervor and energy of the IPL.

With this strategic partnership, boAt is poised to elevate its brand association with cricket, engaging millions of fans and establishing itself as the ultimate companion for every cricket enthusiast in India.