Bruno Mars Ventures into Fashion with Lacoste

Bruno Mars is entering into fashion with fashion label Lacoste. This is Mars's first-ever fashion collaboration.

The collection is named after Mars' alter ego Ricky Regal. It will be available for a limited time at Lacoste's West Hollywood concept store.

Mars told a leading organization, “I've been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said, 'Bruno, we want you to make this truly yours.'”

Bruno Mars x Lacoste collection includes shirts, jackets, pants, shorts, aviators, and more. From tie-dyed shirts to velvet wide-collared tracksuits and Lacoste's signature polo, Mars put his signature spin on the pieces.

Louise Trotter, Creative Director, Lacoste, stated, “Collaborating with Bruno and entering into his unique world has been a great adventure. He has a very clear vision and is obsessive with every detail. From concept to fittings, there wasn't a single aspect that he was not fully involved. With Ricky Regal x Lacoste, Bruno has created a luxury sportswear brand that bridges the Lacoste sportswear heritage and his seductive style.”