Campus Activewear Launches New Campaign with Vicky Kaushal Celebrating Youth and Individuality

Campus Activewear Ltd., a prominent name in India’s sports and athleisure footwear market, has unveiled its latest brand campaign featuring actor and brand ambassador Vicky Kaushal. The campaign centers around the theme “Move Your Way”, aiming to inspire young people to move through life with confidence and authenticity.

Infused with a playful tone, the campaign highlights the significance of embracing individuality. The message echoes Campus’s belief that moving through life authentically paves the way to personal success. By encouraging youth to find their own rhythm and carve unique paths, the campaign reminds everyone that staying true to oneself is rewarding.

The campaign film begins with Vicky Kaushal walking into a meeting with a director and producer, radiating charisma and style. As they pitch him a film role, Vicky becomes captivated by the energy of the moment, moving with an effortless flow. As the stakes increase with offers of double and triple roles, Vicky surprises everyone by breaking into a spontaneous dance. With a grin, he points to his stylish Campus shoes and quips, “Damn good shoes, yaar!” The astonished director and producer can only watch as Vicky exits, leaving behind an unforgettable impression. The film closes with the empowering tagline, “When you move your way, the world moves with you. Campus Move Your Way.”

Prerna Aggarwal, Chief Marketing Officer, Campus Activewear said, “We are witnessing a generation of dynamic young individuals who are not only constantly on the move but are also fearlessly expressing their unique identities through fashion. And Campus Shoes is the partner that helps them do this by offering on-trend, fashion-forward footwear that speaks to their authentic selves. Our ‘Move Your Way’ campaign is more than just a message— it’s a celebration of confident self-expression and the freedom to chart your own path. We believe in encouraging everyone to make choices that align with their passions, embrace their journey unapologetically, and express their individuality— whether in extraordinary steps that they take or their everyday moves.”

Vicky Kaushal said, “The first step to any journey is believing in yourself. This campaign isn’t just a message; it’s a reflection of how life rewards confidence and individuality. I'm thrilled to be a part of a campaign that captures the essence of staying true to oneself. It inspires young people to take that leap of faith, carve their own paths, and watch the world embrace their unique journey. It's incredible to be associated with a brand that's truly driving this movement, empowering individuals to express themselves with confidence and style.”

The “Move Your Way” campaign will be promoted across various platforms through a comprehensive 360-degree strategy, including television, print, digital media, news channels, outdoor advertising, and all other brand touchpoints. Campus Activewear continues to reinforce its commitment to empowering young people to express themselves confidently through this inspiring initiative.