Campus Activewear has consistently delivered products that seamlessly blend functionality with fashion. Now, with the influence of Sonam Bajwa, the brand is embarking on a new journey with the launch of the Chunky sneaker collection.
Campus Activewear aims to redefine the fashion, style, and comfort standards for women in their daily lives. By bringing Sonam Bajwa on board, Campus seeks to enhance its aspirational appeal, catering to a fashion-forward audience. According to Statista, a renowned global data and business intelligence platform, the sneaker culture in India is projected to generate a revenue of Rs 21,000 crore by the end of 2023. This underscores the enduring presence of sneaker culture in India, highlighting that it is not merely a passing trend but rather a cultural transformation. Sneakers have evolved into more than just footwear; they now represent a lifestyle, a fashion statement, and a commitment to both comfort and style.
Nikhil Aggarwal, CEO of Campus Activewear Ltd said, “With her charismatic personality and impeccable sense of style, Sonam Bajwa is a name that resonates across India, especially in our key markets of Haryana, Punjab, and Uttar Pradesh. As a fashion icon embraced by diverse segments of society, Sonam effortlessly connects with the youth of India, making her the perfect ambassador for Campus Activewear.”
Campus Activewear firmly believes that sneakers seamlessly marry style and comfort, offering a distinctive fashion statement. The Chunky sneaker collection embodies fashion, comfort, and style, perfectly tailored to meet the demands of the contemporary Indian lifestyle.
This collection introduces stylish designs and colors to the athleisure market, suitable for various occasions. Prices for the collection start at a reasonable range of Rs 1500 onwards, and the products are available at Campus retail outlets and the official website.