Clarks Reveals Pokemon Collection

The Clarks Pokémon collection brings Pokémon and its entertainment brand icons to life – including Pikachu, Squirtle, Mewtwo, and the Poké Ball. 

The designs can be found on classic Clark's Kids and legendary Clarks Originals sneakers and shoes, creating a collection of 10 styles crafted for school and everyday wear. 

Rosie McKissock, Business Manager, Clarks Kids said, “We wanted to use the credibility and popularity of Pokémon to connect quickly with consumers and establish Clarks Kids as a relevant footwear brand globally. Gaming has been a growing hobby for our key focus age groups for some time, but over the course of the pandemic, it became more than just a hobby, but a way for kids to express themselves, interact, etc. So, it made total sense for Clarks, as a kids’ specialist, to seek out a partner that reflected the priorities and passions of our consumers!” 

Part of the Clarks Kids collection, Grip Pokémon sneakers make their mark on the playground or pitch with soles that stamp Poké Ball designs with every step. The Grip Pearl trainers feature characters Pikachu, Squirtle, and Mewtwo. 

Clarks Originals styles also get the Pokémon treatment. The kids’ Wallabee Mist boasts the same upper as the Clarks Originals Wallabee. The shoes include black suede uppers and a Pikachu outline. A classic black suede adults’ Wallabee Boot is also embossed with a Pikachu print and finished with an embroidered Poké Ball and contrast fobs.  

Mathieu Galante, Licensing Director, EMEA, The Pokémon Company International said, “Pokémon is renowned for its collaborations with leading fashion brands to create unique and surprising collections. We are delighted to be stepping out with Clarks who for years have been a leading supplier of quality children’s footwear in the U.K. on this exciting new collection. We hope that children across the country will be returning to school in their Pokémon Clarks shoes.”