Coca-Cola Collabs with Rosal?a on Limited-Edition Coke Creation

Coca-Cola has launched a new limited-edition Coke Creation with Spanish singer, Rosalía. CocaCola Move features a packaging design that embraces the contrasts of the artist’s persona – from vibrant pink inspired by her personality to minimalistic black representing her elegance. The CocaCola Spencerian script morphs into sketches Rosalía drew while sampling CocaCola Move during a creative workshop.

Oana Vlad, Senior Director, Global Strategy, The CocaCola Company said, “Transformation as a means of self-expression is powerful and resonant for today’s generation, and music is the universal language for transformation. Partnering with the inspirational and genre-defying Rosalía to bring to life our latest drop under CocaCola Creations has been a blast and has broken new ground for CocaCola Creations. CocaCola Move transforms the experience of drinking CocaCola.” 

Rosalía said, “As a longtime CocaCola fan, I’m excited to co-create a drink that encapsulates my unfolding journey across music, fashion, and other passions, along with a new song, ‘Lie Like You Love Me,’ that I wrote to accompany this launch. It’s an honor to inspire others towards pushing the limits and exploring new expressions of themselves.” 

CocaCola Move cans and bottles include a scannable QR code that serves as a portal to the CocaCola Creations Hub featuring cinematic experiences including behind-the-scenes content of Rosalía recording her new single; a personality quiz that creates custom 3D, metaverse-inspired avatars and playlists based on fan responses and a music video celebrating all versions of the artist by incorporating live-action photography and animation sequences. 

CocaCola Move launches this month in the U.S., Canada, and more than 20 additional markets around the world. A zero-sugar option also will be available.