Coca-Cola Dresses Up for 100th anniversary

As part of the promotional strategy aimed at the 100^th anniversary of the Coca-Cola Bottle collection, Coca-Cola has paired with Los Angeles, Calif.-based fashion brand Wildfox for a limited edition capsule collection. The new 14-piece collection will include Coca-Cola branded t-shirts, tanks, jumpers and sweaters that feature imagery of the original Coke bottle, which was patented in 1915. "That bottle represents so much for the brand and we were excited to team up with Coca-Cola to explore that part of America's history and culture," says Jimmy Sommers, chief executive officer, Wildfox. The collection hit Wildfox retail locations and its online store (Wildfox.com) this week, and will also be available at select boutiques and in department stores worldwide.