Crunchyroll Unites Bollywood and Anime, Unveils Anime Avatars of Tiger Shroff & Rashmika Mandanna
Crunchyroll Unites Bollywood and Anime, Unveils Anime Avatars of Tiger Shroff & Rashmika Mandanna

Crunchyroll has unveiled its inaugural advertising campaign in India, titled 'Wish Your World Was Anime'. This innovative campaign seamlessly integrates the captivating realm of anime with real-life scenarios, featuring popular anime aficionados Rashmika Mandanna and Tiger Shroff.

In two visually stunning ad films, Mandanna and Shroff envision dreamlike scenarios, mirroring the adventurous spirit and triumphant moments depicted in their favorite anime worlds. Premiering during the IPL, these dynamic ads will be digitally broadcasted on JioCinema during TATA IPL matches.

Crunchyroll has orchestrated a comprehensive marketing blitz, encompassing Out-of-Home (OOH) promotions, digital advertising, and social media outreach. With its unique storytelling style and visually stunning animation, anime offers a distinct realm that captivates and inspires audiences worldwide.

The 'Wish Your World Was Anime' campaign is a testament to Crunchyroll's commitment to bridging cultures through the power of Japanese anime. Crafted with a blend of original Japanese animation and live-action sequences, the ad films were brought to life by Tilt Brand Solutions and renowned anime studios in Japan, ensuring authenticity and fidelity to the art form.

The ad featuring Rashmika Mandanna was animated by Drive Inc., while Tiger Shroff's ad was animated by ARECT, Inc. Crunchyroll's Creative Services Team provided creative oversight, ensuring the integrity of the campaign. Exclusive background music, produced by Donn Bhatt and featuring rapper Jagsifat, accompanies Tiger Shroff's ad, while Rashmika Mandanna's ad features the song 'Billo' by Excise Dept.

Markus Gerdemann, Senior Vice President of Marketing at Crunchyroll, expressed excitement about the campaign, stating, "We are thrilled to announce Crunchyroll's first brand campaign in India — a heartfelt milestone for us and the anime community here."

Norman Rabinovich, Vice President of Creative Services, echoed Gerdemann's sentiments, emphasizing the campaign's significance in fostering connections with anime enthusiasts across India. "We're celebrating our collective love for anime and supporting the fandom that makes it all so rewarding," said Rabinovich.

Through 'Wish Your World Was Anime', Crunchyroll aims to ignite the imagination and passion of anime fans, inviting them to embrace the vibrancy, courage, and adventure synonymous with their favorite anime characters and shows. This campaign not only marks a cultural milestone but also signifies Crunchyroll's unwavering dedication to sharing the magic of Japanese anime with audiences worldwide.

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