Dan Dee Announces Global Licensing Deal With ViacomCBS Consumer Products Celebrating Iconic Cat Garfield

Dan Dee International, LLC and its affiliate, Animal Adventure, LLC, (Dan Dee) leaders in plush, pet, baby, home décor, and seasonal products, and ViacomCBS Consumer Products have announced a new global licensing agreement for Garfield, the world’s most famous lazy but loveable cat.

The launch of this new strategic partnership brings Garfield and Odie to fans in plush products of all types to retailers around the world. The product line features an extensive range of everyday, seasonal and animatronic plush, for fans of the king of “cattitude”.  Dan Dee will also develop an extensive range of pet products and home décor items too.

Mark Matheny, Head of Licensing, Dan Dee, said, “We are thrilled to enter into this partnership and be a key partner with ViacomCBS to bring Garfield into the hands of consumers everywhere. Garfield is a great fit with the broad capabilities and retailer relationships that Dan Dee has built over many years. We look forward to working closely with the world-class team at ViacomCBS to grow Garfield’s presence at retail in the coming years.”

Dion Vlachos, Executive Vice President, Hardlines and Retail, ViacomCBS, stated, “Garfield is beloved by so many people around the world. Dan Dee’s dedication to quality and retail expertise is invaluable. They have tapped into the fans’ enthusiasm and created a new range of products that fans will love.”

Dan Dee’s Garfield products will be available from Fall 2021.