Dhoom: 3 Helmets for the Indian Biker!

Steelbird Hi-tech India entered into an agreement with Yash Raj Films that will allow it to make helmets inspired by this popular Bollywood movie franchise, and they will be launched before the release of this film in late December. Rohit Sobti, VP- Licensing & Merchandising, Yash Raj Films, said, “We are delighted to partner with Steelbird, and also promote safety on our roads and highways.”Striking a similar view, Shailendra Jain, Head of sales and marketing, Steelbird Hi-Tech India, said, “Our Dhoom: 3 helmets are relevant for commuters of all ages.”Steelbird had earlier entered into a licensing agreement with MTV for branded riding gear. Steelbird Hi-tech India entered into an agreement with Yash Raj Films that will allow it to make helmets inspired by this popular Bollywood movie franchise, and they will be launched before the release of this film in late December. Rohit Sobti, VP- Licensing & Merchandising, Yash Raj Films, said, "We are delighted to partner with Steelbird, and also promote safety on our roads and highways." Striking a similar view, Shailendra Jain, Head of sales and marketing, Steelbird Hi-Tech India, said, "Our Dhoom: 3 helmets are relevant for commuters of all ages." Steelbird had earlier entered into a licensing agreement with MTV for branded riding gear.