Dhruv Kapoor Introduces Exclusive, Affordable Collection on AJIO

Renowned global designer label Dhruv Kapoor has unveiled a budget-friendly collection available exclusively on AJIO. This partnership introduces sought-after designer wear to AJIO's customers at unprecedented industry prices.

The Dhruv Kapoor collection features 35 new styles, all priced at an Average Selling Price (ASP) of Rs 5000. From asymmetric tailoring to slouchy sweatpants, giant tracksuits to distressed denim, and tie-up shirts, the collection explores brand staples through various facets. The designs play with proportions, utilizing a wide array of textiles and handcrafted embroideries while maintaining an extremely wearable silhouette.

Vineeth Nair, CEO of AJIO, expressed, "With changing lifestyles and global fashion aspirations, there's been a significant shift in consumer preferences, with a high demand for designer wear brands. This collaboration with Dhruv Kapoor allows us to bring the global brand's iconic fashion to aspiring customers, complemented by AJIO's seamless shopping experience."

Dhruv Kapoor shared, "Our aim was to translate the Dhruv Kapoor dream to a larger audience. This partnership with AJIO, which shares the same sensibilities and ethos as us, makes this a reality for shoppers beyond our usual reach."

Established by Dhruv Kapoor in 2013, the label has gained international acclaim for its standout collections. Over time, Kapoor evolved the label to include a signature blend of vibrant colors and striking patterns on everything from dresses to jackets, solidifying his position as one of the country’s most sought-after new-generation designers.