For nearly a decade, The Body Shop's British Rose body care collection has held a special place in the hearts of Indian customers. Known for its nature-inspired floral fragrance, indulgent textures, and 100 percent vegan-certified formulations, the collection offers a self-care experience that delicately envelops the skin in a petal-like scent. Now, in an exciting collaboration, Diana Penty's dynamic persona is set to infuse new vitality into this iconic collection through an engaging communication campaign.
Harmeet Singh, VP, Product, Marketing and Digital, The Body Shop India said, ‘At The Body Shop we emphasize our nature-inspired iconic products as a daily ritual of self – love that helps oneself to become their best versions. We are delighted to announce Diana Penty's collaboration with The Body Shop for our exciting digital film showcasing the iconic British Rose range with 100 percent Vegan product formulations. The initiative aims to convey that love encompasses many experiences nurturing a sense of ease within oneself. With its versatile selection, our goal is to broaden our customer base, nurturing loyalty among existing patrons and reaching out to new audiences.’
Diana Penty, Indian Actor shared, ‘I am thrilled to be part of The Body Shop's latest campaign, with British Rose, a nature-inspired floral touch. This initiative aligns perfectly with my belief in promoting self-compassion and adopting one’s distinctive beauty. I'm glad to support a brand that prioritizes both environmental responsibility and personal well-being. This beautiful collection is softly scented and infused with rose petals, rose essence, rosehip oil, you can literally smell like a blooming bouquet of roses!’
The British Rose Bath and Body range offers a refreshing experience with the British Rose Shower Gel and indulgent care with the super-creamy British Rose Body Butter. Made with 96 percent natural ingredients, including English rose extract and handcrafted Community Fair Trade shea butter, the body butter leaves the skin softer, smoother, and nourished for 96 hours. The British Rose Body Yogurt, with 92 percent natural ingredients, absorbs instantly, leaving the skin softer, smoother, and hydrated for 48 hours. The British Rose Eau de Toilette, crafted with 91 percent natural ingredients, provides a refreshingly floral scent, both for you and your skin.
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