Dior partners with Air Jordan for new sneakers collection

Kim Jones, Maison Dior and Dior men’s Artistic Director, has revealed the first silhouette of the forthcoming Jordan Brand x Dior collection, Air Jordan I High OG Dior, as part of the fall 2020 Dior men's collection.

Jones said, “I love mixing together different worlds, different ideas, and Jordan Brand and Maison Dior are both emblematic of absolute excellence in their fields. To bring them together in this special collaboration is to propose something exciting and truly new.”

The collection’s first silhouette is edge-painted and dressed in Dior gray, a color synonymous with the Maison since its founding in 1947.

The new release coincides with the 35th anniversary of the Air Jordan. It also celebrates the first Dior men’s collection debut in the United States.

Martin Lotti, Vice President, design, Jordan Brand, stated, “Every collaboration we do starts from a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation. Our partnership with Maison Dior will offer a new look into the style of basketball and blend high-end streetwear with luxury fashion. We will pay homage to both brands' rich iconography and draw inspiration from our heritage.”