Disney's Frozen dashes to Mobiles

Though ‘Frozen’ hit the theaters in way back in 2013, the movie is still popular so much so that at one point of time, Frozen dolls even outnumbered Barbie. And this fever for Frozen is not going down anytime soon which is evident from the latest strategies being planned by Disney Consumer Products. Betting big on the success of the movie, Disney Consumer Products together with Disney Interactive Media has launched a new mobile app featuring the animated film Frozen. The new app, Disney Build It: Frozen, will allow players to build their own snow globe versions of Arendelle with characters from the film. The game features customisable building options for Elsa’s castle, Arendelle towers and more, as well as five building locations including Troll Valley, the North Mountain and more. The game will also include mini-missions for more building opportunities. Other key features of the game include the Snowgies, the tiny snowmen created by Elsa when she has a cold, musical themes and magic snowflakes that create props such as snowmen, trees and lakes when matched together. “Disney Build It: Frozen” is available in the Apple App Store, Google Play and in the Amazon Appstore. Additional packs with new buildings, characters and props are also available for an added charge. - See more at: http://retail.franchiseindia.com/article/brands/brand-licensing/Disney-Launches-Frozen-Mobile-App.a4713/#sthash.xnvksZGi.dpuf