DLF strikes licensing deal with Mango

In an attempt to ramp up presence in the fashion retail industry, real estate giant DLF Ltd has recently inked a licensing deal with Spanish brand Mango. The Spanish clothing major has been in partnership with Major Brands through which it opened 15 stores. It is learnt that the existing stores will continue to be operated by Major Brands, while DLF will be spearheading the new store openings. According to company sources, DLF is set to launch a multi-brand retail store chain leveraging on its portfolio of international fashion brands. These stores will also stock brands that are not part of DLF Brands. The aim remains to compete with the high-end retail formats like The Collective, a unit of Aditya Birla Nuvo.