Fabindia, one of the leading homegrown lifestyle brands, has announced a partnership with ITC Sunfeast Baked Creations to introduce dine-in cafes at select Fabindia stores across India. The collaboration aims to offer customers a unique culinary experience alongside Fabindia’s renowned retail offerings.
Founded in 1960, Fabindia has grown to become one of India’s most respected apparel and homeware retailers, with 358 stores in 129 locations across the country, along with 11 international outlets. Known for its sustainability-focused business practices, Fabindia has consistently emphasized ethically sourced ingredients and customer satisfaction in its operations.
ITC Sunfeast Baked Creations brings a variety of baked delights to Indian consumers, offering innovative tastes and textures that cater specifically to local preferences. The brand blends its expertise in baking with convenience, ensuring customers can enjoy high-quality baked products whether dining in or ordering for delivery.
The new dine-in cafés will feature an eclectic menu that includes pull-apart bagels, croissants, gourmet breads, and a diverse range of beverages. In addition to enjoying these offerings, customers will have opportunities to host events like birthday celebrations, bulk ordering, Diwali gifting, and kitty parties at ITC Sunfeast Baked Creations Café.
“We are super excited to partner with ITC Sunfeast Baked Creations. When you step into a Fabindia Experience Centre, it’s about more than just retail, it’s about the total experience. Our joint commitment to quality and freshness is in step with similar values both share. Health, nutrition, and quality are of equal importance and Fabindia has always been about maintaining a balance between taste, ethically sourced ingredients, and our customer’s choices,” stated a Fabindia spokesperson.
An ITC spokesperson added, “We are thrilled to partner with Fabindia, a pioneer in not just the retail space, but in the craft space as well. Offering the best food, prepared with the finest ingredients has always been our ethos. ITC Sunfeast Baked Creations is privileged to be working with Fabindia and has a chance to reach out and touch more customers in many more places across the length and breadth of India.”
This strategic partnership between Fabindia and ITC Sunfeast Baked Creations promises to deliver a unique blend of retail and culinary experiences, enhancing the overall customer journey at Fabindia’s Experience Centres across the nation.
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