FabriCare Unveils New Campaign Featuring Bollywood Stars Ranbir Kapoor and Alia Bhatt

FabriCare - High-Performance Fabrics by D’Decor has announced its latest campaign, featuring Bollywood’s celebrated couple, Ranbir Kapoor and Alia Bhatt. Directed by the renowned Karan Johar under his banner Dharma 2.0 and conceptualized by 82.5 Communications, the campaign celebrates the essence of “Beauty that needs no protection,” showcasing FabriCare’s innovative fabrics amidst the everyday drama of home life.

The campaign draws inspiration from the insight that homes are filled with unexpected moments—whether it’s spontaneous celebrations, lively parties, or simple daily mishaps. FabriCare’s advanced fabric technology is built to endure it all. Much like the dynamic, high-performing couple at the center of this campaign, FabriCare fabrics are designed to be stain-resistant, spill-proof, easy to maintain, and more, ensuring that your home remains ready for whatever comes its way. This year, the campaign highlights FabriCare’s Easy Clean technology, now available on curtains in addition to sofa fabrics, and introduces a new range of high-performing, super-soft 100 percent blackout curtains.

Ajay Arora, Managing Director, D’Decor Home Fabrics Pvt Ltd said, “FabriCare’s objective is to offer consumers, products that are beautiful and high performance. Consumers need fabrics that are easy to maintain and look attractive always. Homes are where we want to enjoy different experiences and FabriCare will ensure we do not need to handle the fabrics with care. Each and every promise that is being rolled out to the Indian consumer is something that we have our manufacturing systems and our factory well adapted to. Ranbir and Alia perfectly embody the dynamic, modern spirit we wanted to highlight. Their contemporary, high-energy personas align perfectly with the performance and sophistication that our fabrics bring to Indian homes.”

The campaign, starring brand ambassadors Ranbir Kapoor and Alia Bhatt, playfully presents everyday scenarios that can cause chaos in a home, demonstrating how FabriCare’s fabrics effortlessly handle these situations, keeping the home looking pristine. The ad film promises to be a visual treat, blending Bollywood flair with practical, high-performance solutions for home furnishings.

Director Karan Johar added, “Working on this campaign with FabriCare has been an exhilarating experience. The concept of illustrating how high-performance fabrics can handle the drama of everyday life in a Bollywood style was both challenging and rewarding. Ranbir and Alia brought an incredible energy to the project, making it a truly memorable collaboration.”

Ranbir Kapoor, Brand Ambassador, FabriCare by D’Decor shared, “Collaborating with FabriCare has been a fantastic experience. The fabrics are not only stylish but also incredibly resilient. I feel it’s a real need of the hour – people want their homes to be beautiful but don’t want to compromise on their lifestyle or experiences. FabriCare goes a long way in helping them do that. I am very excited to be a part of the FabriCare journey and I’m looking forward to a long association.”

The campaign will be launched across multiple platforms, including television, digital media, and social channels. It promises to deliver a captivating blend of Bollywood glamour and practical insights, highlighting the superior qualities of FabriCare’s high-performance fabrics.

Alia Bhat, Brand Ambassador, FabriCare by D’Decor also shared, "I'm thrilled to continue my association with FabriCare by D'Decor for a second year. This new campaign highlights the brand's commitment to quality and innovation and captures how these home fabrics can handle life's surprises with ease. It's been a wonderful experience being part of the FabriCare family."

"As the Creative Director of FabriCare, I'm thrilled with our latest campaign that underscores our commitment to innovation. Our focus is on creating fabrics that blend superior durability and versatility with modern aesthetics. Our new campaign reflects our dedication to crafting solutions that empower our customers to live better by providing products that are both beautiful and built to perform," commented Simone Arora, Creative Director - D'Decor Home Fabrics Pvt Ltd.

Nikita Desai, VP – Strategy, Brand and Business Excellence, D’Decor Home Fabrics Pvt Ltd stated, “Over the past year, FabriCare has achieved tremendous success, helping our consumers create beautiful and high-performing living spaces. At FabriCare, we're continuously innovating to stay ahead of the curve, ensuring our fabrics offer unmatched durability and versatility. This new campaign showcases the next level of how our products blend elegance with practicality, helping our consumers create beautiful, unbridled experiences at home, through a fun, energetic yet relatable take on everyday situations in our star couples’ lives.”

Mayur Varma, Chief Creative Officer, 82.5 Communications shared, “Sofas and curtains at home are susceptible to unexpected spills - coffee, sauce or curries. And in Ranbir and Alia’s home, the unexpectedness reaches dramatic levels. That’s where Easy Clean from FabriCare steps in and emerges spotlessly clean. Watch the high-performance fabrics in action in our high-voltage ad.”