Femina FLAUNT launches eyewear with IRIS Brands

Betting big on brand licensing for expansion, Femina FLAUNT - the retail brand by Bennett, Coleman & Co. Ltd. owned Femina, has announced its collaboration with IRIS Brands LLP, to launch Femina FLAUNT collection of Eyewear. The collection that includes both, sunglasses & optical was launched at the recently concluded International trade fair and exhibition - Optic India 2018, in Mumbai. This associated follows Femina’s successful foray into the consumer products space with Shoppers Stop across core fashion categories – Apparel, Footwear, Bags and Accessories, in 2015 and with All Good Scents for fragrances. Priced from Rs.1700 to 4,000, the Femina FLAUNT eyewear collection will be available across 200 outlets to begin with, comprising of modern retail, specialty chains, general trade and online. The collection offers in-trend retro chic shapes, styles & colors with an international pallet & hybrid iteration. Details like clustered gemstones diffuse a high-glam look for experimental and classic eyewear profiles. Saturated bright colours, pastels, neutral watered-down color tones add to the subtle, yet refined look. Speaking about the collaboration, Sandeep Dahiya, Director & Business Head – Brand Extension, BCCL, said, “Branded eyewear is a rapidly growing category, given today’s lifestyle and aspirations. We’re excited to partner with IRIS, to launch Femina FLAUNT eyewear. Designed for young, modern women who like to step out in style, the collection strikes a perfect balance between style and comfort.” He further added, “The launch of eyewear is in line with our plans to add complementing categories to Femina FLAUNT’s core range of fashion offerings.” Speaking about the Flaunt Eyewear collection, CEO of IRIS, Bhavin Kothari said, “the collection offers Indian women an opportunity to explore their personalities and style quotient from suiting their face contours to the eclectic color palette and their individual fashion sense. In today’s current scenario where women are taking the front stage on all major world issues, empowering them with bold eyewear will allow them to play their multiple roles with élan. “ IRIS Brands is promoted by the rich legacy of Ganko Opticians, the 75-year-old company that has a trusted goodwill with opticians across India.