Ferrero Rocher Moments' Raksha Bandhan Campaign Shines with Sara Ali Khan's Charm

Ferrero Rocher Moments is delighted to announce its renewed collaboration with the exceptionally talented and charismatic actress, Sara Ali Khan, for its latest Raksha Bandhan campaign.

The brand, Ferrero Rocher Moments, has taken a momentous stride by rejuvenating its brand communication strategy through the enchanting presence of actress Sara Ali Khan. Under the banner of #MaketheMmmmomentPerfect, the campaign introduces a lavish product experience unlike any other. The communication skillfully highlights Sara's affection for the brand, as she heartily gestures and loses herself in the "mmm" moment upon enjoying the product. Enhanced with the Mmmmoment voice device and product dramatization, the content further enriches the brand's delightful and flavorful essence.

Ferrero Rocher Moments has effectively solidified its identity as a brand that brings an added gleam to illuminate consumers' lives, leaving an enduring impression of luxury and happiness. Kicking off its fresh initiative, Ferrero Rocher Moments has unveiled its new Raksha Bandhan campaign with the slogan "Make the Mmmoment Perfect with Ferrero Rocher Moments." This heartwarming digital film encapsulates the essence of sibling affection and the delight of crafting cherished memories together. The narrative unveils the special bond between renowned Bollywood actress Sara Ali Khan and her brother Ibrahim Ali Khan, with Ferrero Rocher Moments adding an extra layer of sweetness to their relationship.

The film opens with Sara Ali Khan in her room, diligently searching for her phone charger. Unbeknownst to her, her brother Ibrahim has playfully hidden it and left behind a delightful surprise. Alongside her charger, she discovers a charming box of Ferrero Rocher Moments and a touching note that reads, "Happy Raksha Bandhan, Behna! - Love, Ibrahim." As she reads the note, her irritation melts away, replaced by an affectionate smile. Looking into the camera, she exclaims, "Awww! These little things are why I love him. He truly knows how to make Raksha Bandhan unforgettable with Ferrero Rocher Moments." The film transitions to showcase Sara's delightful encounter with the Ferrero Rocher Moments T16 pack. Close-up shots capture her taking a bite of the treat and savoring it with evident delight. Accompanied by a soothing voiceover, the sound "Mmmmmmm" conveys an indulgent taste. The film concludes by encouraging viewers to celebrate Raksha Bandhan with the perfect blend of love and sweetness.

Zoher Kapuswala, Marketing Head of Pralines at Ferrero India, stated, "Our renewed partnership with Sara Ali Khan holds a special place for Ferrero Rocher Moments as her vibrant persona and endearing charm perfectly resonate with our brand's mission of crafting magical moments for our cherished customers. Our Raksha Bandhan digital film beautifully captures the essence of this special occasion with the talented Sara Ali Khan, where love, affection, and mischief intertwine to create unforgettable moments. This Raksha Bandhan, let's embrace the joy of giving and receiving, forging memories that will linger eternally as we make the Mmmoment perfect with Ferrero Rocher Moments."

Ferrero Rocher Moments' Raksha Bandhan campaign underscores the significance of sibling love and the joy of exchanging gifts on this auspicious occasion. The brand wholeheartedly encourages everyone to craft delightful memories with their siblings and ensure every "mmm" moment is flawless with Ferrero Rocher Moments. The digital campaign, #MaketheMmmmomentperfect, will be shared across various social and digital platforms.