Fixderma Teams Up with MTV Splitsvilla X5 to Promote Sun Protection Awareness

Exciting news is on the horizon as Fixderma, the renowned dermaceutical brand, collaborates with the highly anticipated upcoming season of MTV Splitsvilla X5: ExSqueeze Me Please, scheduled to premiere on March 30th. Known for its captivating blend of love, drama, and intrigue, MTV Splitsvilla X5 offers viewers a rollercoaster ride of emotions. With Fixderma joining forces, the focus shifts to a new dimension of love - the relationship between contestants and their skin.

In a world where love takes center stage, Fixderma introduces its Expert Sun Protection Range - Fixderma Shadow Sunscreen, aiming to ensure contestants' protection from sun damage throughout their journey on the show. Because, truly, nothing expresses love for one's skin better than shielding it from harmful sun rays.

Shaily Mehrotra, Co-Founder and CEO of Fixderma said, "Associating with MTV Splitsvilla allows us to propagate the message of sun protection in a way that resonates with today's youth and become a brand that they can relate to. We're on a mission to make skincare fun and accessible for everyone and this collaboration is a step in that direction."

“MTV Splitsvilla’s upcoming season – 'ExSqueeze Me Please’ promises to offer its Gen-Z and Millennial fans a super-sized doze of entertainment this summer. India’s biggest dating reality show will be presented in a ‘never-experienced-before’ avatar on Jio Cinema with interactivity, exclusive footage, and multiple content formats in addition to the regular episodes which will also be telecast on MTV. We are thrilled to have sponsors from varied categories including dermaceutical,” said Anshul Ailawadi, Head Youth, Music and English Entertainment, Viacom18.

Join Fixderma on this journey of self-love and sun protection as MTV Splitsvilla X5: ExSqueeze Me Please premieres on March 30th, airing on MTV and JioCinema.