Flipkart Gets Into the Games Business; Backs Mech Mocha

Playing its cards the right way, eCommerce giant Flipkart has announced to have invested in Bangalore-based gaming studio Mech Mocha – the official gaming licensee for Chhota Bheem. Gadgets 360 had earlier reported that Flipkart is looking to invest in local game developers. Binny Bansal led online marketplace has partnered with Blume Ventures to initiate funding for Mech Mocha. This is Flipkart's first investment in the mobile gaming business, and Blume Ventures' third; the company had earlier invested in Hashcube and Rolocule. Mecha Mocha debuted with an action title ‘Puppet Punch’ and launched second game, Chhota Bheem - Himalayan Adventure, under strategic licensing agreement with Green Gold Animations for Chhota Bheem Himalayan Adventure movie released on 8^th January. However, the Chhota Bheem TV IP will remain with Nazara Technologies, who are the gaming licensee for Chhota Bheem.