FlowerAura and Bombay Shaving Company Celebrate Men's Day with Creative Floral Workshop

On the occasion of International Men's Day, FlowerAura, India’s leading online gifting brand, collaborated with Bombay Shaving Company to host a unique floral arrangement workshop. The event was part of the #BloomBeyondTheBeard campaign, which sought to encourage men to explore their creativity, embrace their emotions, and challenge traditional notions of masculinity.

The workshop, held with the enthusiastic participation of Bombay Shaving Company’s male employees, offered a hands-on experience in the art of floral arrangements. It served as a platform to challenge societal stereotypes by merging strength with sensitivity, highlighting that artistic expression and nurturing qualities can coexist with a man’s persona.

Shrey Sehgal, Co-founder of FlowerAura, shared his thoughts, “Men’s Day is a time to recognize and appreciate the countless ways men contribute to society, beyond traditional roles and expectations. Through our campaign, we wanted to inspire men to express their emotions openly and embrace the softer, nurturing, and creative aspects of their personalities. As a brand, FlowerAura believes in fostering self-expression and encouraging people to connect with their emotions.”

This campaign was designed to break free from conventional norms, encouraging a balance of strength and gentleness. Just as flowers symbolize growth and transformation, the initiative underscored that men too can flourish by embracing every facet of their identity. Through this unique collaboration, FlowerAura and Bombay Shaving Company have set a new standard for celebrating creativity, emotional well-being, and the full spectrum of masculinity.

FlowerAura is a leading online gifting platform offering a wide range of products including Rakhi, flowers, cakes, gifts, and hampers. The brand serves over 800 cities across India and more than 30 countries globally. With a robust network of fulfillment centers, channel stores, and over 75 dark stores, FlowerAura guarantees memorable celebrations. Customers can access the platform through its website, mobile app, retail outlets, and popular e-commerce sites. With a growing customer base of over 10 million, FlowerAura is dedicated to exceeding expectations with its diverse selection of gifts.