WWE has appointed former UBM India MD, Joji George as Vice-President and General Manager for WWE India. George will report to Ed Wells, WWE Senior Vice-President and Managing Director, International. This senior level appointment precedes the return of WWE live events to New Delhi on January 15 and 16, and follows the launch of WWE Network in the market last November. In his latest innings, George had served as Managing Director, UBM India following his role as CEO, Percept Sports Entertainment. With an experience of over 15 years in global media, broadcasting, entertainment, digital and live events, George had also been a part of brands including Percept and Yahoo. While making the announcement, Wells said, "India is a key market for WWE, and we are delighted to welcome Joji to lead the ongoing growth of our business here." With more than five million page likes, India has the largest WWE fanbase on Facebook than any other country. To which, George added, "I am incredibly excited to join WWE as we take our unique family-friendly entertainment to current and new fans in India, bringing them closer to their WWE heroes than ever before." An Economics Graduate from the University of Bombay, George had worked as Executive Vice President at the Global Brand Forum, and Brand Director and Program Marketing Director at Astro, Astro All Asia Networks Plc.