Frido and RCB Team Up for Sports Insole Venture

Frido, a prominent Indian consumer healthcare brand, has unveiled an innovative collaboration with Royal Challengers Bengaluru (RCB), marking a groundbreaking partnership between an insole brand and a T20 League team. This collaboration introduces a special edition sports insole and technical socks aimed at addressing knee and feet injuries like plantar fasciitis, heel, and lower body pain, developed in collaboration with RCB.

Headquartered in Pune, Frido specializes in orthotic insoles, cloud insoles, and orthopedic heel pads, along with lifestyle products such as seat cushions, pillows, and face masks. Their insoles are customizable, allowing users to trim them to fit their shoes precisely.

This pioneering partnership marks the first of its kind between an insole brand and an IPL team, encompassing the launch of a special edition sports insole and an array of product ranges designed in collaboration with RCB to enhance performance and arch support for athletes and sports enthusiasts.

Frido has gained recognition for its extensive range of high-quality insoles tailored to specific needs, including sports requirements. With the addition of sports socks to its portfolio, Frido further cements its reputation as a leading brand for superior foot care solutions. From specialized wheelchairs to gel insoles for everyday shoes, Frido consistently delivers innovative products to its customers.

Ganesh Sonawane, Co-Founder and CEO of Frido said, "With this insole, we have expanded our expertise into the realm of sports, ensuring athletes have access to top-notch equipment for optimal performance while alleviating foot and knee discomfort. Collaborating with Royal Challengers Bengaluru is a dream come true for us."

Rajesh Menon, VP and Head of Royal Challengers Bengaluru said, "We are delighted to partner with Frido. Committed to enhancing freedom and comfort during play, Frido's products are a valuable addition to the equipment used by our athletes."

The partnership with RCB underscores Frido's commitment to innovation and excellence. Leveraging their technical footwear expertise, Frido aims to support RCB players and fans in achieving their performance objectives while mitigating the risk of lower body pain and injuries.

Watch out for more updates from Frido and Royal Challengers Bengaluru as they collaborate to redefine standards of innovative athletic solutions. For more information about Frido and its range of offerings, stay tuned.