Glenmorangie Collabs with Shivan and Narresh to Elevate Indian Luxury Living

Glenmorangie, the pinnacle of luxury in the realm of single malt Scotch whiskies under the Louis Vuitton Moët Hennessy umbrella, is merging the worlds of fine spirits and high design to carve a niche in the living rooms of discerning Indian consumers. Through an exclusive collaboration with globally acclaimed designers Shivan and Narresh, the brand introduces 'Delicious Living'—a limited edition collection of artisanal couches that transcends conventional luxury, offering a new perspective on the art of living.

The genesis of this collaboration lies in the designer duo’s visit to Glenmorangie House in Tain, Scotland. Immersive discussions with Dr Bill Lumsden, Director of Whisky Creation, and exploration of the home’s sensorial facets inspired Shivan and Narresh to reimagine how the luxury-seeking Indian consumer hosts gatherings and enjoys premium spirits in their living spaces.

The “Delicious Living” collection, a limited edition series of signature couches, encapsulates the spirit of Glenmorangie's Highland single malt Scotch whisky, mirroring its journey from barrel to bottle. Each statement piece challenges conventional notions of form, shape, and craftsmanship, paying homage to the imagination and skill of Glenmorangie's whisky makers. The collection serves as an inviting focal point for those with a penchant for creativity and the finer things in life.

'OakSwirl,' a tribute to the whisky's decade-long maturation process, invites connoisseurs to indulge in the warmth and depth that define Glenmorangie Original. On the other hand, the futuristic 'Infinity Swirl' celebrates the mesmerizing ritual of swirling whisky in a glass, visually representing the harmonious dance of liquid and ice in its dynamic form.

The 'Swirlscape' art print created for this collection embodies the vibrant world of the brand, breaking away from the traditional brown spirits category. To enrich the ‘delicious living’ experience, artistic merchandise featuring the 'swirlscape' motif takes the form of velvety cushions, silk throw rugs, and statement canvas wall art pieces.

The luxury partnership was unveiled at a flagship event on December 1, 2023, attracting over 300 design makers and luxury connoisseurs for an experiential living room transformation, Glenmorangie style. Following this, a multi-city tour and product launches will offer pre-orders to both existing Glenmorangie patrons and new consumers.

Shivan Bhatiya, Head Designer at Shivan and Narresh said, “Visiting the world of Glenmorangie and working on this project with Dr. Bill has been an exceptional experience for Narresh and me. At Shivan and Narresh, we view life as one big holiday and are all about celebrating every moment - big or small. As an extension to this philosophy, we proudly present 'Delicious Living', a limited edition collection designed to be the focal point in any living space. It invites people to gather for elevated evenings that transition into mornings, creating cherished memories for a lifetime."

Caspar MacRae, CEO and President of The Glenmorangie Company commented, “It’s fantastic to see the beautiful, vibrant designs which have come out of our collaboration with Shivan and Narresh. Although they come from very different creative fields, it’s clear that they have found a kindred spirit in Dr Bill, and a shared desire to use imagination and skill to create delicious and wonderful experiences to delight consumers. I hope this partnership will inspire many convivial moments in homes across India, over a glass of Glenmorangie.” 

Smriti Sekhsaria, MD, Moët Hennessy India expressed, “As a future forward brand, we strive to celebrate not just the luxury single malt but the moments they partake in our consumers’ life. With the "Delicious Living" statement couches, we desire to transform your living room experiences into moments of exquisite delight in the true spirit of Glenmorangie’s savoir faire. This thrilling collaboration with Shivan and Narresh will remarkably augment our effort of merging luxury whisky and design artistry in a way to make moments at the couch delicious and wonderful.“