Hard Rock Cafe, Kolkata, Champions Culinary Magic for Young Palates with Messi Kids Menu

In a unique collaboration, Hard Rock International and global brand ambassador, Leo Messi, have elevated their partnership with the introduction of "The Hard Rock Messi Kids Menu." Breaking away from the traditional promotional norms, this initiative focuses on providing families with a delightful dining experience.

Launching today across all participating Hard Rock Cafes and select Hard Rock Hotels worldwide, "The Hard Rock Messi Kids Menu" showcases a thoughtful selection of kid-friendly options. The star attractions include the Messi X Burger, the Messi Golden Chicken Sandwich, and a range of tasty meals designed to cater to young palates. Each meal comes with a bonus – a complimentary mini golden soccer ball toy, a collectible poster, an activity sheet, and stickers.

Leo Messi remarked, "As a father of three, I have always had a special connection with kids. Now with my partners at Hard Rock, we will kick-off the new kids menu, offering families a variety of tasty meals and a fun dining experience."

Fans can extend the Messi experience beyond the dining table with the new collection of Hard Rock X Messi 3.0 merchandise, available for both kids and adults. This collection includes a kid-sized version of the iconic Messi Chef's Coat and a special mini soccer ball. Importantly, a portion of the proceeds from the sale of mini soccer balls will contribute to children's charities worldwide through the Hard Rock Heals Foundation.

Jim Allen, Chairman of Hard Rock International said, "We're very excited to partner with Leo Messi on this special addition to the Hard Rock menu. We know how much children and their parents alike look up to Leo, and we're proud to offer something wholesome for the whole family to enjoy while visiting our locations around the world."

Adding a tech-savvy touch to the collaboration, fans can scan a QR code for a 360 digital experience with Leo Messi himself. This immersive encounter includes AI-generated Messi animations featuring the Messi Chicken Sandwich and personal greetings to fans at the Hard Rock Cafe. Additionally, the digital experience offers access to purchase the new retail options for kids and adults, a trivia game, wallpaper downloads, and more.

In essence, "The Hard Rock Messi Kids Menu" goes beyond a mere culinary collaboration; it seeks to create lasting memories for families and contribute to charitable causes. With this initiative, the global partnership between Hard Rock and Messi takes a stride towards offering a unique and enjoyable dining experience for families around the world.